{"version":"1.0","provider_name":"LUI","provider_url":"https:\/\/lui.si\/en","author_name":"Lui","author_url":"https:\/\/lui.si\/en\/author\/lui_admin\/","title":"Ponudba vrednosti (value proposition) - LUI","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ShHp7q7VSX\"><a href=\"https:\/\/lui.si\/en\/dogodki\/ponudba-vrednosti-2023\/\">Ponudba vrednosti (value proposition)<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/lui.si\/en\/dogodki\/ponudba-vrednosti-2023\/embed\/#?secret=ShHp7q7VSX\" width=\"600\" height=\"338\" title=\"&#8220;Ponudba vrednosti (value proposition)&#8221; &#8212; LUI\" data-secret=\"ShHp7q7VSX\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>","thumbnail_url":"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Ponudba_vrednosti.png","thumbnail_width":1920,"thumbnail_height":1080,"description":"Ponudba vrednosti je splet koristi, ki jih kupec pri\u010dakuje od va\u0161ega podjetja. Opredeli, kaj je va\u0161a glavna konkuren\u010dna prednost in se spreminja glede na potrebe posameznega segmenta. Skozi \u010das in glede na spremenjene potrebe se seveda tudi spreminja, tako kot se spreminjajo lastnosti produktov ali storitev, ki jih prodajate.  Na delavnici bomo z razli\u010dnimi orodji, kot je na primer kanvas ponudbe vrednosti, oblikovali ponudbo vrednosti za posamezen segment."}