{"version":"1.0","provider_name":"LUI","provider_url":"https:\/\/lui.si\/en","author_name":"Lui","author_url":"https:\/\/lui.si\/en\/author\/lui_admin\/","title":"Kako zastaviti prava vpra\u0161anja bodo\u010dim strankam? - LUI","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"tJDDk6QH95\"><a href=\"https:\/\/lui.si\/en\/dogodki\/ucinkoviti-intervjuji-z-bodocimi-strankami\/\">Kako zastaviti prava vpra\u0161anja bodo\u010dim strankam?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/lui.si\/en\/dogodki\/ucinkoviti-intervjuji-z-bodocimi-strankami\/embed\/#?secret=tJDDk6QH95\" width=\"600\" height=\"338\" title=\"&#8220;Kako zastaviti prava vpra\u0161anja bodo\u010dim strankam?&#8221; &#8212; LUI\" data-secret=\"tJDDk6QH95\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>","thumbnail_url":"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Intervju_stranke.png","thumbnail_width":940,"thumbnail_height":788,"description":"Eden izmed klju\u010dnih razlogov za izvajanje poglobljenih strukturiranih in nestrukturiranih intervjujev je identifikacija prilo\u017enosti za nove produkte oziroma izbolj\u0161ave obstoje\u010dih produktov ali storitev. Podjetja na ta na\u010din identificirajo prave probleme oziroma prilo\u017enosti, ki se jih spla\u010da v naslednji fazi re\u0161evati (\u201cdoing the right thing\u201d pristop). Cilj intervjujanja je pridobiti vpoglede, to so spoznanja o potro\u0161nikovih motivacijah, \u017eeljah ali frustracijah glede dolo\u010denih tem in so osnova za iskanje prilo\u017enosti v bolj\u0161em zadovoljevanju izra\u017eenih in latentnih \u017eelja oziroma potreb."}