{"id":11168,"date":"2025-09-17T13:38:49","date_gmt":"2025-09-17T13:38:49","guid":{"rendered":"https:\/\/lui.si\/?p=11168"},"modified":"2025-09-19T10:53:32","modified_gmt":"2025-09-19T10:53:32","slug":"od-ideje-do-trga-poslovni-model-360","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/od-ideje-do-trga-poslovni-model-360\/","title":{"rendered":"Od ideje do trga: Poslovni model 360\u00b0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11168\" class=\"elementor elementor-11168\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-194d114b e-flex e-con-boxed e-con e-parent\" data-id=\"194d114b\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cf2f08 e-con-full e-flex e-con e-child\" data-id=\"7cf2f08\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46b07a1 elementor-widget elementor-widget-text-editor\" data-id=\"46b07a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>Si kdaj pomislil, da bi tvoja ustvarjalnost lahko postala nekaj, kar ljudje res uporabljajo ali kupijo?<\/li><li>Svoj projekt si do zdaj razvijal zase, zdaj pa razmi\u0161lja\u0161, kako bi lahko na\u0161el pot do drugih.<\/li><\/ul><p>\u010ce se ti zdi, da ima tvoja ideja potencial, a ne ve\u0161, kako jo spraviti na trg, se nam pridru\u017ei na tridnevni delavnici, ki jo organiziramo na LUI.\u00a0<\/p><h2>Kdo se lahko prijavi?\u00a0<\/h2><p>Program je namenjen podjetjem, ustvarjalcem in posameznikom, ki \u017eelijo svoje re\u0161itve razviti v tr\u017eno izvedljive projekte.\u00a0<\/p><h2>Pogoji za udele\u017ebo:\u00a0<\/h2><ul><li>podjetje je mlaj\u0161e od 5 let,<\/li><li>ima vsaj enega zaposlenega za polni delovni \u010das,<\/li><li>s.p., zadruga ali d.o.o. (d.o.o. mora biti vpisan v <a href=\"https:\/\/www.podjetniskisklad.si\/register-podjetij\/register-inovativnih-zagonskih-podjetij\/\">Register inovativnih zagonskih podjetij pri Slovenskem podjetni\u0161kem skladu<\/a>) . Tukaj je <a href=\"https:\/\/www.podjetniskisklad.si\/wp-content\/uploads\/2025\/08\/Register-inovativnih-zagonskih-podjetij.pdf\">Seznam podjetij<\/a>.<\/li><li>ideja, storitev ali re\u0161itev, na kateri delajo, je visoko inovativna.\u00a0<\/li><\/ul><h2>Kaj lahko pri\u010dakujete\u00a0<\/h2><p>Delavnica bo ponudila celovit pogled na to, kako inovativne projekte in podjetni\u0161ke ideje pretvoriti v tr\u017eno izvedljive re\u0161itve. Udele\u017eenci bodo:\u00a0<\/p><ul><li>razvili jasno predstavo o vrednosti, ki jo njihov projekt prina\u0161a kupcem,\u00a0<br \/>razumeli trende in konkuren\u010dne dejavnike, ki vplivajo na uspeh njihove re\u0161itve,<\/li><li>spoznali prakti\u010dne pristope za preizku\u0161anje idej in zbiranje povratnih informacij,<\/li><li>pridobili vpogled v oblikovanje prodajnih poti in u\u010dinkovite komunikacije s trgom,<\/li><li>usvojili klju\u010dna finan\u010dna na\u010dela, ki omogo\u010dajo vzdr\u017een in rasto\u010d poslovni model.\u00a0<\/li><\/ul><h2>Program\u00a0<\/h2><p><strong>Definiranje problema, ciljni kupci in vrednostna ponudba\u00a0<\/strong><br \/>Vsak uspe\u0161en posel se za\u010dne z jasno definicijo problema, ki ga tvoja ideja re\u0161uje in razumevanjem ciljne skupine, ki bodo re\u0161itev uporabljali. Raziskali bomo, katero konkretno potrebo ali izziv naslavlja tvoja ideja in zakaj to komu na trgu sploh nekaj pomeni. Nau\u010dili se boste prepoznati svoje ciljne segmente in oblikovati ponudbo vrednosti (value proposition), ki bo imela resni\u010dno vrednost na trgu. Udele\u017eenci bodo poglobljeno oblikovali svojo vrednostno ponudbo in izpolnili klju\u010dne dele Business Model Canvas, da bodo svoje ideje povezali s konkretnimi tr\u017enimi potrebami.\u00a0<\/p><p><strong>Raziskava trga, analiza konkurence in ocena prilo\u017enosti\u00a0<\/strong><br \/>Da bi na\u0161li svoje mesto na trgu, morate razumeti konkurenco in trende. Spoznali boste metode za raziskovanje trga in analizo konkurentov, hkrati pa ocenili prilo\u017enosti, ki jih prina\u0161a va\u0161 produkt ali storitev. Udele\u017eenci bodo raziskali svoje konkuren\u010dno okolje, prepoznali trende in ocenili prilo\u017enosti, ki jih njihova re\u0161itev prina\u0161a v \u0161ir\u0161em podjetni\u0161kem prostoru.\u00a0\u00a0<\/p><p><strong>Prototipiranje in validacija ideje<\/strong><br \/>Ideje pridobijo vrednost \u0161ele, ko jih lahko preverimo skozi povratne informacije potencialnih kupcev ali uporabnikov, ki bi lahko imeli korist od re\u0161itve. Udele\u017eenci bodo spoznali, kako oblikovati MVP (Minimum Viable Product) ali preprost prototip, ga predstaviti izbranim predstavnikom ciljnih segmentov ter izvesti intervjuje in poglobljene pogovore. Ti bodo razkrili, ali njihova re\u0161itev dejansko nagovarja potrebe uporabnikov, ali obstajajo podro\u010dja, kjer je treba koncept prilagoditi, ali pa se poka\u017eejo celo druge, bolj relevantne prilo\u017enosti, kot so si prvotno predstavljali.\u00a0<\/p><p><strong>Marketing, prodajni kanali in distribucija\u00a0<\/strong><br \/>Tudi najbolj\u0161a re\u0161itev potrebuje premi\u0161ljen na\u010drt, kako dose\u010di kupce in ustvariti povpra\u0161evanje. Udele\u017eenci bodo spoznali, kako oblikovati u\u010dinkovite go-to-market strategije, izbrati prave prodajne kanale in zasnovati komunikacijo, ki jasno poka\u017ee vrednost njihove ponudbe. Poleg tega bodo pridobili vpogled v osnovne prodajne tehnike in pristope, ki pomagajo zgraditi zaupanje ter spodbuditi odlo\u010ditev za nakup v kreativnem in \u0161ir\u0161em poslovnem okolju.\u00a0<\/p><p><strong>Finance in vzdr\u017enost poslovnega modela\u00a0<\/strong><br \/>Brez finan\u010dne jasnosti tudi najbolj navdihujo\u010da ideja ne pre\u017eivi. Spoznali boste klju\u010dne finan\u010dne kazalnike, stro\u0161kovne strukture, prihodkovne modele in cenovne strategije. Namen tega sklopa je pokazati, kako premi\u0161ljeno oblikovan finan\u010dni okvir in poslovni model podpirata rast ter dolgoro\u010dno vzdr\u017enost projekta.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cde4fe9 elementor-widget elementor-widget-text-editor\" data-id=\"cde4fe9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>KDAJ<\/strong>: Delavnica bo potekala v treh terminih \u2013 <strong>v sredo, 1. oktobra, v sredo, 8. oktobra in v \u010detrtek, 9. oktobra<\/strong>, vsak dan<strong> med 12.00 in 19.00<\/strong>.\u00a0 Poskrbeli bomo za prigrizke in vmesne pavze, hkrati pa bo dovolj \u010dasa za spro\u0161\u010deno povezovanje in mre\u017eenje.<br \/><strong>KJE<\/strong>: LUI, Vojkova cesta 63, Ljubljana, 2. nadstropje.<\/p><p><strong>Pomembno<\/strong>:<\/p><ul><li>Prijave zbiramo do nedelje, 28. septembra, do polno\u010di.<\/li><li>Prijava velja za celoten program (vse tri termine).<\/li><li>S prijavo se zavezujete, da boste prisotni vse tri dni.<\/li><li>Udele\u017eba je brezpla\u010dna, prijava pa obvezna.<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d167ec4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d167ec4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfddqloO90rGvzj5tjlBLKoo8xZ5U9srKeiezEfIuLo1pZmUg\/viewform?usp=header\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">prijava <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-607cd6c elementor-widget elementor-widget-text-editor\" data-id=\"607cd6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Program ima za udele\u017eena podjetja naravo de minimis pomo\u010di na osnovi sheme: Program ukrepov MGT\u0160 za spodbujanje podjetni\u0161tva in konkuren\u010dnosti v obdobju 2024\u20132030 \u2013 de minimis (\u0161t. sheme: M001-2632616-2024). Vi\u0161ina de minimis pomo\u010di je 134,29 \u20ac na udele\u017eeno podjetje.\u202f\u202f<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d2ddf7 e-flex e-con-boxed e-con e-parent\" data-id=\"7d2ddf7\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a5a929 e-con-full e-flex e-con e-child\" data-id=\"0a5a929\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baef1a7 elementor-widget elementor-widget-text-editor\" data-id=\"baef1a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-id=\"6d4c5d3\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\"><div><div data-id=\"e8be3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div><p>Aktivnost se izvaja v okviru JR Start-up konzorcija in jo financirata Republika Slovenija in Evropska unija in sicer iz Evropskega sklada za regionalni razvoj v okviru Programa evropske kohezijske politike v obdobju od 2021 do 2027.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94aa9c8 e-flex e-con-boxed e-con e-parent\" data-id=\"94aa9c8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb80a9 elementor-widget elementor-widget-image\" data-id=\"9fb80a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"142\" src=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-1024x142.png\" class=\"attachment-large size-large wp-image-10040\" alt=\"\" srcset=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-1024x142.png 1024w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-300x42.png 300w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-768x107.png 768w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-18x3.png 18w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a6d509 e-flex e-con-boxed e-con e-parent\" data-id=\"6a6d509\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Tridnevna prakti\u010dna delavnica, ki zdru\u017euje klju\u010dne korake poslovnega razvoja: opredelitev problema, raziskavo trga, prototipiranje, izbiro prodajnih kanalov in finance. Celovit okvir za uspe\u0161en prehod ideje na trg ter samozavesten za\u010detek podjetni\u0161ke poti. <\/p>","protected":false},"author":8,"featured_media":11190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27,12],"tags":[],"class_list":["post-11168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki","category-novice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Od ideje do trga: Poslovni model 360\u00b0 - LUI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/od-ideje-do-trga-poslovni-model-360\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Od ideje do trga: Poslovni model 360\u00b0 - LUI\" \/>\n<meta property=\"og:description\" content=\"Tridnevna prakti\u010dna delavnica, ki zdru\u017euje klju\u010dne korake poslovnega razvoja: opredelitev problema, raziskavo trga, prototipiranje, izbiro prodajnih kanalov in finance. 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