{"id":11464,"date":"2025-11-11T12:30:26","date_gmt":"2025-11-11T12:30:26","guid":{"rendered":"https:\/\/lui.si\/?p=11464"},"modified":"2025-11-11T12:54:13","modified_gmt":"2025-11-11T12:54:13","slug":"naj-tvoja-storitev-res-steje-kako-odkriti-in-dokazati-njeno-vrednost","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/naj-tvoja-storitev-res-steje-kako-odkriti-in-dokazati-njeno-vrednost\/","title":{"rendered":"Naj tvoja storitev res \u0161teje: kako odkriti in dokazati njeno vrednost"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11464\" class=\"elementor elementor-11464\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-194d114b e-flex e-con-boxed e-con e-parent\" data-id=\"194d114b\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cf2f08 e-con-full e-flex e-con e-child\" data-id=\"7cf2f08\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46b07a1 elementor-widget elementor-widget-text-editor\" data-id=\"46b07a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>V okviru delavnice se bomo posvetili vpra\u0161anju, <strong>zakaj je ponudba vrednosti temelj uspe\u0161ne strategije<\/strong><strong> razvoja digitalne storitve<\/strong>.<br \/>\u0160tudenti bodo skozi prakti\u010dno delo razmi\u0161ljali, komu njihova storitev res koristi, kaj uporabniki pri njej najbolj cenijo in kako to potrditi v praksi.<br \/>Delavnica zdru\u017euje strate\u0161ko razumevanje razvoja storitev in uporabni\u0161ko usmerjeno validacijo idej.<\/p><p><strong>Kaj bomo po\u010deli<\/strong><\/p><ul><li>Raziskali bomo, <strong>zakaj je ponudba vrednosti temelj uspe\u0161ne digitalne storitve<\/strong> in kako jo povezati z resni\u010dnimi potrebami uporabnikov.<\/li><li>Pogovorili se bomo o tem, <strong>kako preveriti, ali ideja dejansko prina\u0161a vrednost<\/strong> \u2013 kako lo\u010diti med domnevami in dokazi.<\/li><li>Pogledali bomo <strong>primere iz prakse<\/strong>, kako so startupi in ekipe pri razvoju digitalnih re\u0161itev testirali svoje predpostavke in se u\u010dili iz odzivov uporabnikov.<\/li><li>\u0160tudenti bodo v skupinah nadgradili svoj obstoje\u010di predlog vrednosti ter oblikovali <strong>hipoteze in na\u010drte za validacijo<\/strong> pri uporabnikih.<\/li><li>Gost delavnice, <strong>Nejc Ekart (Lime booking)<\/strong>, bo delil svoje <strong>izku\u0161nje iz prve roke<\/strong> o razvoju digitalne re\u0161itve in iskanju prave ponudbe vrednosti.<\/li><\/ul><p><strong>Kaj bodo udele\u017eenci pridobili<\/strong><\/p><ul><li>Razumevanje, da <strong>dobra ponudba vrednosti ni stvar domneve, temve\u010d dokazov<\/strong>.<\/li><li>Znanje, kako <strong>sistemati\u010dno preverjati<\/strong>, ali njihova re\u0161itev res naslavlja klju\u010dne potrebe uporabnikov.<\/li><li><strong>Prakti\u010dno izku\u0161njo validacije idej<\/strong> in povratne informacije o svojih projektih.<\/li><li><strong>Bolj jasen in prepri\u010dljiv temelj<\/strong> za nadaljnji razvoj svoje digitalne storitve.<\/li><\/ul><p><img decoding=\"async\" class=\"size-full wp-image-11467 alignleft\" src=\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/1609753174698.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/1609753174698.jpg 200w, https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/1609753174698-150x150.jpg 150w, https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/1609753174698-12x12.jpg 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Delavnico bo vodila <a href=\"https:\/\/www.linkedin.com\/in\/spela-rozman-dolenc\/\">\u0160pela Rozman Dolenc<\/a> z Ljubljanskega univerzitetnega inkubatorja (LUI), kjer \u017ee vrsto let sodeluje s startupi, \u0161tudenti in raziskovalnimi ekipami pri razvoju in validaciji poslovnih idej.<br \/>Pomaga ekipam razumeti uporabnike, preverjati klju\u010dne predpostavke ter oblikovati re\u0161itve z resni\u010dnim tr\u017enim potencialom. Njene delavnice temeljijo na praksi, konkretnih primerih in uporabnem znanju, ki ga udele\u017eenci lahko takoj preizkusijo na svojih projektih.<\/p><p>Dogodek je del aktivnosti LUI v sodelovanju z UL FDV. Prijave zbira FDV.<\/p><p>Za ve\u010d informacij lahko pi\u0161ete na spela.rozman-dolenc@lui.uni-lj.si.<\/p><p>Udele\u017eba je brezpla\u010dna.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fc02ce e-con-full e-flex e-con e-child\" data-id=\"4fc02ce\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d2ddf7 e-flex e-con-boxed e-con e-parent\" data-id=\"7d2ddf7\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a563ff2 elementor-widget elementor-widget-text-editor\" data-id=\"a563ff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Aktivnost se izvaja v okviru JR Start-up konzorcij in jo sofinancirata Republika Slovenija in Evropska unija, in sicer iz Evropskega sklada za regionalni razvoj v okviru Programa evropske kohezijske politike v obdobju od 2021 do 2027.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94aa9c8 e-flex e-con-boxed e-con e-parent\" data-id=\"94aa9c8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb80a9 elementor-widget elementor-widget-image\" data-id=\"9fb80a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"142\" src=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-1024x142.png\" class=\"attachment-large size-large wp-image-10040\" alt=\"\" srcset=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-1024x142.png 1024w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-300x42.png 300w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-768x107.png 768w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-18x3.png 18w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a6d509 e-flex e-con-boxed e-con e-parent\" data-id=\"6a6d509\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vsaka digitalna storitev uspe le, \u010de resni\u010dno razume, kaj uporabnikom prina\u0161a vrednost. Na delavnici bomo raziskali, kako prepoznati, oblikovati in preveriti ponudbo vrednosti, da ideje ne ostanejo le domneve, temve\u010d se oprejo na dejanske potrebe in izku\u0161nje uporabnikov.<\/p>","protected":false},"author":8,"featured_media":11475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27,12],"tags":[],"class_list":["post-11464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki","category-novice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Naj tvoja storitev res \u0161teje: kako odkriti in dokazati njeno vrednost - LUI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/naj-tvoja-storitev-res-steje-kako-odkriti-in-dokazati-njeno-vrednost\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Naj tvoja storitev res \u0161teje: kako odkriti in dokazati njeno vrednost - LUI\" \/>\n<meta property=\"og:description\" content=\"Vsaka digitalna storitev uspe le, \u010de resni\u010dno razume, kaj uporabnikom prina\u0161a vrednost. Na delavnici bomo raziskali, kako prepoznati, oblikovati in preveriti ponudbo vrednosti, da ideje ne ostanejo le domneve, temve\u010d se oprejo na dejanske potrebe in izku\u0161nje uporabnikov.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lui.si\/en\/dogodki\/naj-tvoja-storitev-res-steje-kako-odkriti-in-dokazati-njeno-vrednost\/\" \/>\n<meta property=\"og:site_name\" content=\"LUI\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T12:30:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T12:54:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-21.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LUI_Manca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LUI_Manca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lui.si\/dogodki\/naj-tvoja-storitev-res-steje-kako-odkriti-in-dokazati-njeno-vrednost\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lui.si\/dogodki\/naj-tvoja-storitev-res-steje-kako-odkriti-in-dokazati-njeno-vrednost\/\"},\"author\":{\"name\":\"LUI_Manca\",\"@id\":\"https:\/\/lui.si\/#\/schema\/person\/c08f1b8655426010740c07230ece09f6\"},\"headline\":\"Naj tvoja storitev res \u0161teje: kako odkriti in dokazati njeno vrednost\",\"datePublished\":\"2025-11-11T12:30:26+00:00\",\"dateModified\":\"2025-11-11T12:54:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lui.si\/dogodki\/naj-tvoja-storitev-res-steje-kako-odkriti-in-dokazati-njeno-vrednost\/\"},\"wordCount\":366,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/lui.si\/#organization\"},\"image\":{\"@id\":\"https:\/\/lui.si\/dogodki\/naj-tvoja-storitev-res-steje-kako-odkriti-in-dokazati-njeno-vrednost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-21.jpg\",\"articleSection\":[\"Dogodki\",\"Novice\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/lui.si\/dogodki\/naj-tvoja-storitev-res-steje-kako-odkriti-in-dokazati-njeno-vrednost\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lui.si\/dogodki\/naj-tvoja-storitev-res-steje-kako-odkriti-in-dokazati-njeno-vrednost\/\",\"url\":\"https:\/\/lui.si\/dogodki\/naj-tvoja-storitev-res-steje-kako-odkriti-in-dokazati-njeno-vrednost\/\",\"name\":\"Naj tvoja storitev res \u0161teje: kako odkriti in dokazati njeno vrednost - 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