{"id":11477,"date":"2025-11-11T13:15:16","date_gmt":"2025-11-11T13:15:16","guid":{"rendered":"https:\/\/lui.si\/?p=11477"},"modified":"2025-11-11T14:11:34","modified_gmt":"2025-11-11T14:11:34","slug":"segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/","title":{"rendered":"Segmentacija strank &#038; Market Opportunity Navigator \u2013 kako najti prave prilo\u017enosti za svoj projekt"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11477\" class=\"elementor elementor-11477\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-194d114b e-flex e-con-boxed e-con e-parent\" data-id=\"194d114b\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7cf2f08 e-con-full e-flex e-con e-child\" data-id=\"7cf2f08\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46b07a1 elementor-widget elementor-widget-text-editor\" data-id=\"46b07a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Zakaj nekateri projekti tr\u017eno uspejo, drugi pa ne? Pogosto zato, ker ne za\u010dnejo pri kupcu.<\/p><p>Na delavnici bomo prakti\u010dno pokazali, kako uporabiti <strong>Market Opportunity Navigator<\/strong> za razumevanje tr\u017enih prilo\u017enosti in postavitev <strong>ponudbe<\/strong><strong> vrednosti<\/strong><strong> (Value Proposition)<\/strong>.<\/p><p>Na primeru realnega projekta <strong>CastQC<\/strong><strong>, komercializacija nove aluminijeve zlitine,<\/strong> bomo spoznali, kako:<br \/>\u2022 prepoznati razli\u010dne segmente kupcev in njihove potrebe,<br \/>\u2022 oceniti prilo\u017enosti skozi okvir <strong>Desirability \u2013 Feasibility \u2013 Viability<\/strong>,<br \/>\u2022 izbrati ciljni segment in oblikovati <strong>ponudbo vrednosti<\/strong>,<br \/>\u2022 kako svojo idejo tudi predstaviti.<\/p><p>Delavnica bo prakti\u010dno usmerjena \u2013 udele\u017eenci bodo delali na konkretnih primerih ter korak za korakom preizkusili orodje, ki ga lahko pozneje uporabijo pri lastnih projektih.<\/p><p><strong>Komu je delavnica namenjena?<\/strong><\/p><ul><li>\u0161tudentom,<\/li><li>mladim raziskovalcem,<\/li><li>profesorjem<\/li><\/ul><p><img decoding=\"async\" class=\"size-full wp-image-11467 alignleft\" src=\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/1609753174698.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/1609753174698.jpg 200w, https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/1609753174698-150x150.jpg 150w, https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/1609753174698-12x12.jpg 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Delavnico bo vodila \u0160pela Rozman Dolenc z Ljubljanskega univerzitetnega inkubatorja (LUI), kjer \u017ee ve\u010d let pomaga raziskovalcem in \u0161tudentom pri prepoznavanju tr\u017enega potenciala njihovih idej in izumov ter jih podpira na poti od laboratorija do trga.<\/p><p>\u00a0<\/p><p>\u00a0<\/p><p>Dogodek je del aktivnosti LUI v sodelovanju z UL NTF. Prijave zbira fakulteta.<\/p><p>Udele\u017eba je brezpla\u010dna.<\/p><p>Za ve\u010d informacij lahko pi\u0161ete na spela.rozman-dolenc@lui.uni-lj.si.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4fc02ce e-con-full e-flex e-con e-child\" data-id=\"4fc02ce\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d2ddf7 e-flex e-con-boxed e-con e-parent\" data-id=\"7d2ddf7\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a563ff2 elementor-widget elementor-widget-text-editor\" data-id=\"a563ff2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Aktivnost se izvaja v okviru JR Start-up konzorcij in jo sofinancirata Republika Slovenija in Evropska unija, in sicer iz Evropskega sklada za regionalni razvoj v okviru Programa evropske kohezijske politike v obdobju od 2021 do 2027.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94aa9c8 e-flex e-con-boxed e-con e-parent\" data-id=\"94aa9c8\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb80a9 elementor-widget elementor-widget-image\" data-id=\"9fb80a9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"142\" src=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-1024x142.png\" class=\"attachment-large size-large wp-image-10040\" alt=\"\" srcset=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-1024x142.png 1024w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-300x42.png 300w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-768x107.png 768w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-18x3.png 18w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a6d509 e-flex e-con-boxed e-con e-parent\" data-id=\"6a6d509\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Delavnica je namenjena vsem, ki razvijate poslovno idejo, produkt ali \u017eelite komercializirati izum, ki je plod ve\u010dletnih raziskav, in \u017eelite bolje razumeti, kateri kupci, trgi in prilo\u017enosti imajo dejanski potencial za rast.<br \/>\nS pomo\u010djo orodja Market Opportunity Navigator boste spoznali, kako sistemati\u010dno raziskati razli\u010dne tr\u017ene prilo\u017enosti, jih oceniti z vidika privla\u010dnosti (desirability), izvedljivosti (feasibility) in vzdr\u017enosti (viability) ter na koncu izbrati tisto, ki ponuja najve\u010d mo\u017enosti za uspeh.<\/p>","protected":false},"author":8,"featured_media":11488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27,12],"tags":[],"class_list":["post-11477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki","category-novice"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Segmentacija strank &amp; Market Opportunity Navigator \u2013 kako najti prave prilo\u017enosti za svoj projekt - LUI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentacija strank &amp; Market Opportunity Navigator \u2013 kako najti prave prilo\u017enosti za svoj projekt - LUI\" \/>\n<meta property=\"og:description\" content=\"Delavnica je namenjena vsem, ki razvijate poslovno idejo, produkt ali \u017eelite komercializirati izum, ki je plod ve\u010dletnih raziskav, in \u017eelite bolje razumeti, kateri kupci, trgi in prilo\u017enosti imajo dejanski potencial za rast. S pomo\u010djo orodja Market Opportunity Navigator boste spoznali, kako sistemati\u010dno raziskati razli\u010dne tr\u017ene prilo\u017enosti, jih oceniti z vidika privla\u010dnosti (desirability), izvedljivosti (feasibility) in vzdr\u017enosti (viability) ter na koncu izbrati tisto, ki ponuja najve\u010d mo\u017enosti za uspeh.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lui.si\/en\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/\" \/>\n<meta property=\"og:site_name\" content=\"LUI\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-11T13:15:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T14:11:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-25.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"LUI_Manca\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LUI_Manca\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/\"},\"author\":{\"name\":\"LUI_Manca\",\"@id\":\"https:\/\/lui.si\/#\/schema\/person\/c08f1b8655426010740c07230ece09f6\"},\"headline\":\"Segmentacija strank &#038; Market Opportunity Navigator \u2013 kako najti prave prilo\u017enosti za svoj projekt\",\"datePublished\":\"2025-11-11T13:15:16+00:00\",\"dateModified\":\"2025-11-11T14:11:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/\"},\"wordCount\":228,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/lui.si\/#organization\"},\"image\":{\"@id\":\"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-25.jpg\",\"articleSection\":[\"Dogodki\",\"Novice\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/\",\"url\":\"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/\",\"name\":\"Segmentacija strank & Market Opportunity Navigator \u2013 kako najti prave prilo\u017enosti za svoj projekt - LUI\",\"isPartOf\":{\"@id\":\"https:\/\/lui.si\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-25.jpg\",\"datePublished\":\"2025-11-11T13:15:16+00:00\",\"dateModified\":\"2025-11-11T14:11:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#primaryimage\",\"url\":\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-25.jpg\",\"contentUrl\":\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-25.jpg\",\"width\":940,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lui.si\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Segmentacija strank &#038; Market Opportunity Navigator \u2013 kako najti prave prilo\u017enosti za svoj projekt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lui.si\/#website\",\"url\":\"https:\/\/lui.si\/\",\"name\":\"LUI\",\"description\":\"Ljubljanski univerzitetni inkubator (LUI)\",\"publisher\":{\"@id\":\"https:\/\/lui.si\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lui.si\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lui.si\/#organization\",\"name\":\"LUI\",\"url\":\"https:\/\/lui.si\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lui.si\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lui.si\/wp-content\/uploads\/2024\/08\/LOGO_LUI-1.svg\",\"contentUrl\":\"https:\/\/lui.si\/wp-content\/uploads\/2024\/08\/LOGO_LUI-1.svg\",\"width\":109,\"height\":64,\"caption\":\"LUI\"},\"image\":{\"@id\":\"https:\/\/lui.si\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lui.si\/#\/schema\/person\/c08f1b8655426010740c07230ece09f6\",\"name\":\"LUI_Manca\",\"url\":\"https:\/\/lui.si\/en\/author\/lui_manca\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Segmentacija strank & Market Opportunity Navigator \u2013 kako najti prave prilo\u017enosti za svoj projekt - LUI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lui.si\/en\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/","og_locale":"en_US","og_type":"article","og_title":"Segmentacija strank & Market Opportunity Navigator \u2013 kako najti prave prilo\u017enosti za svoj projekt - LUI","og_description":"Delavnica je namenjena vsem, ki razvijate poslovno idejo, produkt ali \u017eelite komercializirati izum, ki je plod ve\u010dletnih raziskav, in \u017eelite bolje razumeti, kateri kupci, trgi in prilo\u017enosti imajo dejanski potencial za rast. S pomo\u010djo orodja Market Opportunity Navigator boste spoznali, kako sistemati\u010dno raziskati razli\u010dne tr\u017ene prilo\u017enosti, jih oceniti z vidika privla\u010dnosti (desirability), izvedljivosti (feasibility) in vzdr\u017enosti (viability) ter na koncu izbrati tisto, ki ponuja najve\u010d mo\u017enosti za uspeh.","og_url":"https:\/\/lui.si\/en\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/","og_site_name":"LUI","article_published_time":"2025-11-11T13:15:16+00:00","article_modified_time":"2025-11-11T14:11:34+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-25.jpg","type":"image\/jpeg"}],"author":"LUI_Manca","twitter_card":"summary_large_image","twitter_misc":{"Written by":"LUI_Manca","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#article","isPartOf":{"@id":"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/"},"author":{"name":"LUI_Manca","@id":"https:\/\/lui.si\/#\/schema\/person\/c08f1b8655426010740c07230ece09f6"},"headline":"Segmentacija strank &#038; Market Opportunity Navigator \u2013 kako najti prave prilo\u017enosti za svoj projekt","datePublished":"2025-11-11T13:15:16+00:00","dateModified":"2025-11-11T14:11:34+00:00","mainEntityOfPage":{"@id":"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/"},"wordCount":228,"commentCount":0,"publisher":{"@id":"https:\/\/lui.si\/#organization"},"image":{"@id":"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#primaryimage"},"thumbnailUrl":"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-25.jpg","articleSection":["Dogodki","Novice"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/","url":"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/","name":"Segmentacija strank & Market Opportunity Navigator \u2013 kako najti prave prilo\u017enosti za svoj projekt - LUI","isPartOf":{"@id":"https:\/\/lui.si\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#primaryimage"},"image":{"@id":"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#primaryimage"},"thumbnailUrl":"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-25.jpg","datePublished":"2025-11-11T13:15:16+00:00","dateModified":"2025-11-11T14:11:34+00:00","breadcrumb":{"@id":"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#primaryimage","url":"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-25.jpg","contentUrl":"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-25.jpg","width":940,"height":788},{"@type":"BreadcrumbList","@id":"https:\/\/lui.si\/novice\/segmentacija-strank-market-opportunity-navigator-kako-najti-prave-priloznosti-za-svoj-projekt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lui.si\/"},{"@type":"ListItem","position":2,"name":"Segmentacija strank &#038; Market Opportunity Navigator \u2013 kako najti prave prilo\u017enosti za svoj projekt"}]},{"@type":"WebSite","@id":"https:\/\/lui.si\/#website","url":"https:\/\/lui.si\/","name":"LUI","description":"Ljubljanski univerzitetni inkubator (LUI)","publisher":{"@id":"https:\/\/lui.si\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lui.si\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lui.si\/#organization","name":"LUI","url":"https:\/\/lui.si\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lui.si\/#\/schema\/logo\/image\/","url":"https:\/\/lui.si\/wp-content\/uploads\/2024\/08\/LOGO_LUI-1.svg","contentUrl":"https:\/\/lui.si\/wp-content\/uploads\/2024\/08\/LOGO_LUI-1.svg","width":109,"height":64,"caption":"LUI"},"image":{"@id":"https:\/\/lui.si\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lui.si\/#\/schema\/person\/c08f1b8655426010740c07230ece09f6","name":"LUI_Manca","url":"https:\/\/lui.si\/en\/author\/lui_manca\/"}]}},"_links":{"self":[{"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/posts\/11477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/comments?post=11477"}],"version-history":[{"count":14,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/posts\/11477\/revisions"}],"predecessor-version":[{"id":11495,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/posts\/11477\/revisions\/11495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/media\/11488"}],"wp:attachment":[{"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/media?parent=11477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/categories?post=11477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/tags?post=11477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}