{"id":11632,"date":"2025-11-25T11:54:19","date_gmt":"2025-11-25T11:54:19","guid":{"rendered":"https:\/\/lui.si\/?p=11632"},"modified":"2025-11-25T12:17:25","modified_gmt":"2025-11-25T12:17:25","slug":"od-a-do-z-in-brez-filtra-o-podjetnistvu","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/","title":{"rendered":"Od A do \u017d in brez filtra o podjetni\u0161tvu s Petjo \u0160kufco"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11632\" class=\"elementor elementor-11632\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22cde3e2 e-flex e-con-boxed e-con e-parent\" data-id=\"22cde3e2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef75a4e elementor-widget elementor-widget-text-editor\" data-id=\"5ef75a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-olk-copy-source=\"MessageBody\"><p style=\"text-align: center;\"><em>Aktivnosti Ljubljanskega univerzitetnega inkubatorja\u00a0se izvajajo v okviru\u00a0<a href=\"https:\/\/lui.si\/en\/projekti\/sio-lui-2023-2025\/\">operacije JR podporno okolje 2023 \u2013 2025<\/a>, za (regijo) Osrednjeslovenska.<\/em><\/p><p>Vabimo vas na pogovorno delavnico s Petjo \u0160kufco, ki bo potekala v \u010detrtek, 11. decembra 2025, od 16.00 do 19.00 v prostorih Ljubljanskega univerzitetnega inkubatorja (LUI).<\/p><p><strong>Podjetni\u0161tvo ni lahko!<\/strong><\/p><p><span style=\"font-weight: 400;\">Je kaoti\u010dno, zahtevno, nepredvidljivo \u2014 <\/span><b>a hkrati izjemno osvobajajo\u010de<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Na pogovornem dogodku \u00bb<\/span><b>Podjetni\u0161tvo od A do \u017d brez filtra<\/b><span style=\"font-weight: 400;\">\u00ab bo<\/span><b> Petja \u0160kufca<\/b><span style=\"font-weight: 400;\">, ustanoviteljica naravne kozmeti\u010dne znamke Clariteca, odkrito delila svojo pot od prvih izdelkov do grajenja prepoznavne znamke in vodenja rasto\u010dega podjetja.<\/span><\/p><p><span style=\"font-weight: 400;\">Petja bo spregovorila o prvih kupcih, klju\u010dnih odlo\u010ditvah, razpisu P2, podpori inkubatorjev ter o prelomnicah, ki so oblikovale njeno podjetni\u0161ko pot &#8211; in \u0161e ve\u010d!<\/span><\/p><p><span style=\"font-weight: 400;\">Dotaknili se bomo tudi napak in stvari, ki bi jih Petja danes naredila druga\u010de, in lekcij, ki jih je pridobila na poti od ideje pa do ustanovitve in vodenja podjetja.<\/span><\/p><p><span style=\"font-weight: 400;\">Katerih tem se bomo med drugim dotaknili?<\/span><\/p><ul><li><b>S.P. ali d.o.o.: <\/b>Kdaj za\u010deti s s.p.-jem, do kdaj ga ohraniti in kdaj je pravi trenutek za prehod v d.o.o.; katere so najpogostej\u0161e napake pri ustanavljanju podjetja?<\/li><li><b style=\"font-style: inherit;\">Podporni ekosistem in inkubatorji: <\/b>Ustvarjalnik, Katapult, LUI \u2013 razlike, koristi, mentorji, programe in kako celoten ekosistem konkretno pomaga podjetniku rasti?<\/li><li><b style=\"font-style: inherit;\">Mre\u017eenje in skupnosti: <\/b>Vloga SBC-ja, podjetni\u0161kih klubov, dogodkov in predavanj pri gradnji kroga ljudi, ki odpirajo vrata ter ustvarjajo prilo\u017enosti.<\/li><li><b style=\"font-style: inherit;\">Izpostavljenost in razvoj prilo\u017enosti: <\/b><span style=\"font-weight: 400;\">Izku\u0161nje s \u0160tartaj Slovenija, razpisi (P2, vav\u010derji) in vpliv teh mehanizmov na rast podjetja.<\/span><\/li><li><b style=\"font-style: inherit;\">Blagovna znamka in identiteta: <\/b>Zakaj brand ni samo logotip, temve\u010d celotna izku\u0161nja \u2013 od komunikacije do izdelka in vrednot.<\/li><li><b style=\"font-style: inherit;\">Prve stranke in prve napake: <\/b>Kako priti do prvih kupcev, kako graditi zaupanje in kako iz za\u010detnih napak narediti prednost?<\/li><li><b style=\"font-style: inherit;\">Skupnost, zaupanje in lojalnost: <\/b>Kako ustvariti ob\u010dinstvo, ki podjetje nosi naprej, ter kaj pomeni customer loyalty in community-building v praksi?<\/li><li><b style=\"font-style: inherit;\">\u010custvena in mentalna plat podjetni\u0161tva: <\/b>Izzivi, dvomi, izgorelost, resetiranje in ohranjanje ravnovesja med podjetjem in osebnim \u017eivljenjem.<\/li><li><b style=\"font-style: inherit;\">Rast ekipe in sodelovanja: <\/b>Kdaj je \u010das za prve zunanje sodelavce in kako si oblikovati ekipo, ki podjetje nadgradi?<\/li><li><b style=\"font-style: inherit;\">Razvoj produktov: <\/b>Kako izbolj\u0161evati izdelke na podlagi povratnih informacij in zakaj razvoj ni nikoli zares zaklju\u010den?<\/li><\/ul><p><span style=\"font-weight: 400;\">Gre za prilo\u017enost, da iz prve roke sli\u0161i\u0161, kaj v podjetni\u0161tvu res \u0161teje: kako graditi znamko s karakterjem, kako delati s strankami, kako pristopati k razpisom, kdaj tvegati in kdaj stopiti korak nazaj.<\/span><\/p><p><span style=\"font-weight: 400;\">Dogodek ne obljublja bli\u017enjic \u2014 ponuja pa resni\u010dnost, ki jo podjetnik potrebuje, da (z)raste!<\/span><\/p><\/div><div class=\"x_elementToProof\"><hr \/><p>\u00a0<\/p><p style=\"text-align: center;\"><strong>Delavnica je namenjena <\/strong><span style=\"font-weight: 400;\">podjetnikom, ki \u017ee delujejo na trgu in i\u0161\u010dejo iskrene, prakti\u010dne uvide iz prakse, pa tudi podjetnim posameznikom, ki \u017eelijo spoznati realnost podjetni\u0161tva \u2014 brez olep\u0161evanja, brez floskul in brez Instagram filtra.<\/span><\/p><p style=\"text-align: center;\"><strong>KDAJ<\/strong><b data-olk-copy-source=\"MessageBody\">:<\/b> \u010detrtek, 11. december, med 16:00 in 19:00 uro<\/p><p style=\"text-align: center;\"><strong>KJE<\/strong><b>:<\/b> LUI, \u00a0Vojkova cesta 63, Ljubljana<\/p><p style=\"text-align: center;\">Udele\u017eba delavnice je brezpla\u010dna.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82e9193 e-flex e-con-boxed e-con e-parent\" data-id=\"82e9193\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56eb28 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a56eb28\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/forms.gle\/CrEB9ETTQrR78CxC9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRIJAVI SE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94a4d8f e-flex e-con-boxed e-con e-parent\" data-id=\"94a4d8f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Na pogovornem dogodku bo Petja bo spregovorila o prvih kupcih, klju\u010dnih odlo\u010ditvah, razpisu P2, podpori inkubatorjev ter o prelomnicah, ki so oblikovale njeno podjetni\u0161ko pot &#8211; in \u0161e ve\u010d! Dotaknili se bomo tudi napak in stvari, ki bi jih Petja danes naredila druga\u010de, in lekcij, ki jih je pridobila na poti od ideje pa do ustanovitve in vodenja podjetja.<\/p>","protected":false},"author":4,"featured_media":11640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-11632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Od A do \u017d in brez filtra o podjetni\u0161tvu s Petjo \u0160kufco - LUI<\/title>\n<meta name=\"description\" content=\"Podjetni\u0161tvo ni lahko. Je kaoti\u010dno, zahtevno, nepredvidljivo \u2014 a hkrati izjemno osvobajajo\u010de. Na pogovornem dogodku \u00bbPodjetni\u0161tvo od A do \u017d brez filtra\u00ab bo Petja \u0160kufca, ustanoviteljica naravne kozmeti\u010dne znamke Clariteca, odkrito delila svojo pot od prvih izdelkov do grajenja prepoznavne znamke in vodenja rasto\u010dega podjetja.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Od A do \u017d in brez filtra o podjetni\u0161tvu s Petjo \u0160kufco - LUI\" \/>\n<meta property=\"og:description\" content=\"Podjetni\u0161tvo ni lahko. Je kaoti\u010dno, zahtevno, nepredvidljivo \u2014 a hkrati izjemno osvobajajo\u010de. Na pogovornem dogodku \u00bbPodjetni\u0161tvo od A do \u017d brez filtra\u00ab bo Petja \u0160kufca, ustanoviteljica naravne kozmeti\u010dne znamke Clariteca, odkrito delila svojo pot od prvih izdelkov do grajenja prepoznavne znamke in vodenja rasto\u010dega podjetja.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lui.si\/en\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/\" \/>\n<meta property=\"og:site_name\" content=\"LUI\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-25T11:54:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-25T12:17:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-34.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/\"},\"author\":{\"name\":\"Lui\",\"@id\":\"https:\/\/lui.si\/#\/schema\/person\/db709e9f4661816cdc63ce5d44831e1e\"},\"headline\":\"Od A do \u017d in brez filtra o podjetni\u0161tvu s Petjo \u0160kufco\",\"datePublished\":\"2025-11-25T11:54:19+00:00\",\"dateModified\":\"2025-11-25T12:17:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/\"},\"wordCount\":487,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/lui.si\/#organization\"},\"image\":{\"@id\":\"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-34.jpg\",\"articleSection\":[\"Dogodki\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/\",\"url\":\"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/\",\"name\":\"Od A do \u017d in brez filtra o podjetni\u0161tvu s Petjo \u0160kufco - LUI\",\"isPartOf\":{\"@id\":\"https:\/\/lui.si\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-34.jpg\",\"datePublished\":\"2025-11-25T11:54:19+00:00\",\"dateModified\":\"2025-11-25T12:17:25+00:00\",\"description\":\"Podjetni\u0161tvo ni lahko. Je kaoti\u010dno, zahtevno, nepredvidljivo \u2014 a hkrati izjemno osvobajajo\u010de. Na pogovornem dogodku \u00bbPodjetni\u0161tvo od A do \u017d brez filtra\u00ab bo Petja \u0160kufca, ustanoviteljica naravne kozmeti\u010dne znamke Clariteca, odkrito delila svojo pot od prvih izdelkov do grajenja prepoznavne znamke in vodenja rasto\u010dega podjetja.\",\"breadcrumb\":{\"@id\":\"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#primaryimage\",\"url\":\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-34.jpg\",\"contentUrl\":\"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-34.jpg\",\"width\":940,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lui.si\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Od A do \u017d in brez filtra o podjetni\u0161tvu s Petjo \u0160kufco\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lui.si\/#website\",\"url\":\"https:\/\/lui.si\/\",\"name\":\"LUI\",\"description\":\"Ljubljanski univerzitetni inkubator (LUI)\",\"publisher\":{\"@id\":\"https:\/\/lui.si\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lui.si\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lui.si\/#organization\",\"name\":\"LUI\",\"url\":\"https:\/\/lui.si\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lui.si\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lui.si\/wp-content\/uploads\/2024\/08\/LOGO_LUI-1.svg\",\"contentUrl\":\"https:\/\/lui.si\/wp-content\/uploads\/2024\/08\/LOGO_LUI-1.svg\",\"width\":109,\"height\":64,\"caption\":\"LUI\"},\"image\":{\"@id\":\"https:\/\/lui.si\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lui.si\/#\/schema\/person\/db709e9f4661816cdc63ce5d44831e1e\",\"name\":\"Lui\",\"url\":\"https:\/\/lui.si\/en\/author\/lui_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Od A do \u017d in brez filtra o podjetni\u0161tvu s Petjo \u0160kufco - LUI","description":"Podjetni\u0161tvo ni lahko. Je kaoti\u010dno, zahtevno, nepredvidljivo \u2014 a hkrati izjemno osvobajajo\u010de. Na pogovornem dogodku \u00bbPodjetni\u0161tvo od A do \u017d brez filtra\u00ab bo Petja \u0160kufca, ustanoviteljica naravne kozmeti\u010dne znamke Clariteca, odkrito delila svojo pot od prvih izdelkov do grajenja prepoznavne znamke in vodenja rasto\u010dega podjetja.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lui.si\/en\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/","og_locale":"en_US","og_type":"article","og_title":"Od A do \u017d in brez filtra o podjetni\u0161tvu s Petjo \u0160kufco - LUI","og_description":"Podjetni\u0161tvo ni lahko. Je kaoti\u010dno, zahtevno, nepredvidljivo \u2014 a hkrati izjemno osvobajajo\u010de. Na pogovornem dogodku \u00bbPodjetni\u0161tvo od A do \u017d brez filtra\u00ab bo Petja \u0160kufca, ustanoviteljica naravne kozmeti\u010dne znamke Clariteca, odkrito delila svojo pot od prvih izdelkov do grajenja prepoznavne znamke in vodenja rasto\u010dega podjetja.","og_url":"https:\/\/lui.si\/en\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/","og_site_name":"LUI","article_published_time":"2025-11-25T11:54:19+00:00","article_modified_time":"2025-11-25T12:17:25+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-34.jpg","type":"image\/jpeg"}],"author":"Lui","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lui","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#article","isPartOf":{"@id":"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/"},"author":{"name":"Lui","@id":"https:\/\/lui.si\/#\/schema\/person\/db709e9f4661816cdc63ce5d44831e1e"},"headline":"Od A do \u017d in brez filtra o podjetni\u0161tvu s Petjo \u0160kufco","datePublished":"2025-11-25T11:54:19+00:00","dateModified":"2025-11-25T12:17:25+00:00","mainEntityOfPage":{"@id":"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/"},"wordCount":487,"commentCount":0,"publisher":{"@id":"https:\/\/lui.si\/#organization"},"image":{"@id":"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#primaryimage"},"thumbnailUrl":"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-34.jpg","articleSection":["Dogodki"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/","url":"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/","name":"Od A do \u017d in brez filtra o podjetni\u0161tvu s Petjo \u0160kufco - LUI","isPartOf":{"@id":"https:\/\/lui.si\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#primaryimage"},"image":{"@id":"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#primaryimage"},"thumbnailUrl":"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-34.jpg","datePublished":"2025-11-25T11:54:19+00:00","dateModified":"2025-11-25T12:17:25+00:00","description":"Podjetni\u0161tvo ni lahko. Je kaoti\u010dno, zahtevno, nepredvidljivo \u2014 a hkrati izjemno osvobajajo\u010de. Na pogovornem dogodku \u00bbPodjetni\u0161tvo od A do \u017d brez filtra\u00ab bo Petja \u0160kufca, ustanoviteljica naravne kozmeti\u010dne znamke Clariteca, odkrito delila svojo pot od prvih izdelkov do grajenja prepoznavne znamke in vodenja rasto\u010dega podjetja.","breadcrumb":{"@id":"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#primaryimage","url":"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-34.jpg","contentUrl":"https:\/\/lui.si\/wp-content\/uploads\/2025\/11\/LUI-Headingi-za-Spletno-stran-in-za-v-novicnik-34.jpg","width":940,"height":788},{"@type":"BreadcrumbList","@id":"https:\/\/lui.si\/dogodki\/od-a-do-z-in-brez-filtra-o-podjetnistvu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lui.si\/"},{"@type":"ListItem","position":2,"name":"Od A do \u017d in brez filtra o podjetni\u0161tvu s Petjo \u0160kufco"}]},{"@type":"WebSite","@id":"https:\/\/lui.si\/#website","url":"https:\/\/lui.si\/","name":"LUI","description":"Ljubljanski univerzitetni inkubator (LUI)","publisher":{"@id":"https:\/\/lui.si\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lui.si\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lui.si\/#organization","name":"LUI","url":"https:\/\/lui.si\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lui.si\/#\/schema\/logo\/image\/","url":"https:\/\/lui.si\/wp-content\/uploads\/2024\/08\/LOGO_LUI-1.svg","contentUrl":"https:\/\/lui.si\/wp-content\/uploads\/2024\/08\/LOGO_LUI-1.svg","width":109,"height":64,"caption":"LUI"},"image":{"@id":"https:\/\/lui.si\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lui.si\/#\/schema\/person\/db709e9f4661816cdc63ce5d44831e1e","name":"Lui","url":"https:\/\/lui.si\/en\/author\/lui_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/posts\/11632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/comments?post=11632"}],"version-history":[{"count":6,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/posts\/11632\/revisions"}],"predecessor-version":[{"id":11641,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/posts\/11632\/revisions\/11641"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/media\/11640"}],"wp:attachment":[{"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/media?parent=11632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/categories?post=11632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/tags?post=11632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}