{"id":11951,"date":"2026-02-05T10:49:35","date_gmt":"2026-02-05T10:49:35","guid":{"rendered":"https:\/\/lui.si\/?p=11951"},"modified":"2026-02-13T06:06:51","modified_gmt":"2026-02-13T06:06:51","slug":"go-to-market-strategija-priprava-za-razpis-p2","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/go-to-market-strategija-priprava-za-razpis-p2\/","title":{"rendered":"Go-To-Market strategija: priprava za razpis P2"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11951\" class=\"elementor elementor-11951\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d69cb3 e-flex e-con-boxed e-con e-parent\" data-id=\"4d69cb3\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d17afae elementor-widget elementor-widget-text-editor\" data-id=\"6d17afae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"202\" data-end=\"557\">Pri prijavi na razpis <strong data-start=\"224\" data-end=\"230\">P2<\/strong> je ena klju\u010dnih to\u010dk jasna, logi\u010dna in prepri\u010dljiva <strong data-start=\"283\" data-end=\"310\">go-to-market strategija<\/strong>. Ocenjevalci \u017eelijo videti, da natan\u010dno razumete svoj trg, kupce in pot do prvih prihodkov.<\/p><p data-start=\"202\" data-end=\"557\">Dobro zasnovana strategija vstopa na trg ne pove\u010da le mo\u017enosti za sofinanciranje, temve\u010d je tudi temelj za uspe\u0161en razvoj podjetja po pridobitvi sredstev.<\/p><p data-start=\"559\" data-end=\"712\">Na delavnici boste spoznali, kako oblikovati <strong data-start=\"604\" data-end=\"642\">u\u010dinkovito go-to-market strategijo<\/strong>, ki bo hkrati poslovno smiselna in skladna s pri\u010dakovanji razpisa P2.<\/p><h4 data-start=\"714\" data-end=\"758\"><strong data-start=\"719\" data-end=\"756\">Kaj boste pridobili na delavnici?<\/strong><\/h4><p data-start=\"759\" data-end=\"805\">Delavnica je prakti\u010dno usmerjena in vklju\u010duje:<\/p><ul data-start=\"807\" data-end=\"1317\"><li data-start=\"807\" data-end=\"903\"><p data-start=\"809\" data-end=\"903\"><strong data-start=\"809\" data-end=\"838\">Definiranje ciljnega trga<\/strong> \u2013 kako jasno opredeliti svoje kupce in njihove klju\u010dne potrebe<\/p><\/li><li data-start=\"904\" data-end=\"1008\"><p data-start=\"906\" data-end=\"1008\"><strong data-start=\"906\" data-end=\"940\">Oblikovanje vrednostne ponudbe<\/strong> \u2013 kako svojo re\u0161itev predstaviti na na\u010din, ki izstopa in prepri\u010da<\/p><\/li><li data-start=\"1009\" data-end=\"1095\"><p data-start=\"1011\" data-end=\"1095\"><strong data-start=\"1011\" data-end=\"1057\">Izbor prodajnih in distribucijskih kanalov<\/strong> \u2013 kako u\u010dinkovito dose\u010di prve kupce<\/p><\/li><li data-start=\"1096\" data-end=\"1186\"><p data-start=\"1098\" data-end=\"1186\"><strong data-start=\"1098\" data-end=\"1121\">Na\u010drt vstopa na trg<\/strong> \u2013 klju\u010dni koraki in \u010dasovnica lansiranja produkta ali storitve<\/p><\/li><li data-start=\"1187\" data-end=\"1317\"><p data-start=\"1189\" data-end=\"1317\"><strong data-start=\"1189\" data-end=\"1215\">Povezava z razpisom P2<\/strong> \u2013 kako go-to-market strategijo jasno in prepri\u010dljivo vklju\u010diti v prijavo ter pridobiti \u010dim ve\u010d to\u010dk<\/p><\/li><\/ul><h4 data-start=\"1319\" data-end=\"1358\"><strong data-start=\"1324\" data-end=\"1356\">Komu je delavnica namenjena?<\/strong><\/h4><p data-start=\"1359\" data-end=\"1562\">Delavnica je namenjena <strong data-start=\"1382\" data-end=\"1428\">startupom, inovatorjem in mladim podjetjem<\/strong>, ki se pripravljajo na prijavo na razpis P2 in \u017eelijo okrepiti svojo prijavo z jasno, realno in konkuren\u010dno strategijo vstopa na trg.<\/p><p style=\"text-align: center;\" data-start=\"1569\" data-end=\"1685\"><strong data-start=\"1569\" data-end=\"1578\">KDAJ:<\/strong> Ponedeljek, <strong data-start=\"1591\" data-end=\"1611\">16. februar 2026<\/strong>, od <strong data-start=\"1616\" data-end=\"1625\">13.00 <\/strong>do<strong data-start=\"1616\" data-end=\"1625\"> 16.00<\/strong><\/p><p style=\"text-align: center;\" data-start=\"1569\" data-end=\"1685\"><strong data-start=\"1628\" data-end=\"1636\">KJE:<\/strong> LUI, Vojkova cesta 63, Ljubljana (2. nadstropje)<\/p><p style=\"text-align: center;\" data-start=\"1687\" data-end=\"1737\">Udele\u017eba je <strong data-start=\"1986\" data-end=\"2000\">brezpla\u010dna<\/strong>, <strong data-start=\"2002\" data-end=\"2024\">prijava pa obvezna<\/strong>.<\/p><p data-start=\"1687\" data-end=\"1737\">\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7737486 e-flex e-con-boxed e-con e-parent\" data-id=\"7737486\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef1c864 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ef1c864\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/forms.gle\/kVsHS4VrPfsULWxn6\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRIJAVI SE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcce334 e-flex e-con-boxed e-con e-parent\" data-id=\"fcce334\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d86fea9 elementor-widget elementor-widget-text-editor\" data-id=\"d86fea9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Aktivnost se izvaja v okviru JR Start-up konzorcij in jo sofinancirata Republika Slovenija in Evropska unija, in sicer iz Evropskega sklada za regionalni razvoj v okviru \u00bbPrograma evropske kohezijske politike v obdobju 2021-2027\u00ab.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Na delavnici boste spoznali, kako oblikovati jasno in u\u010dinkovito go-to-market strategijo, prilagojeno zahtevam razpisa P2. S prakti\u010dnimi primeri boste opredelili ciljni trg, izpilili vrednostno ponudbo, izbrali ustrezne prodajne kanale ter pripravili prepri\u010dljiv na\u010drt vstopa na trg, ki bo okrepil va\u0161o prijavo in pove\u010dal mo\u017enosti za pridobitev sredstev.<\/p>","protected":false},"author":4,"featured_media":11952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-11951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Go-To-Market strategija: priprava za razpis P2 - LUI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/go-to-market-strategija-priprava-za-razpis-p2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go-To-Market strategija: priprava za razpis P2 - LUI\" \/>\n<meta property=\"og:description\" content=\"Na delavnici boste spoznali, kako oblikovati jasno in u\u010dinkovito go-to-market strategijo, prilagojeno zahtevam razpisa P2. 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