{"id":12195,"date":"2026-02-16T10:55:55","date_gmt":"2026-02-16T10:55:55","guid":{"rendered":"https:\/\/lui.si\/?p=12195"},"modified":"2026-03-16T11:08:52","modified_gmt":"2026-03-16T11:08:52","slug":"delavnica-distribucija-uporabnisko-ustvarjene-vsebine","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/delavnica-distribucija-uporabnisko-ustvarjene-vsebine\/","title":{"rendered":"Delavnica: Distribucija uporabni\u0161ko ustvarjene vsebine"},"content":{"rendered":"
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Kako lahko startup ali podjetje z omejenimi viri dose\u017ee veliko ob\u010dinstvo in hitro pove\u010da svojo prepoznavnost? Na predavanju bomo pogledali, kako lahko z uporabo uporabni\u0161ko ustvarjene vsebine (UGC) in pametnih distribucijskih strategij dose\u017eemo velik doseg na digitalnih platformah.<\/p>

Predavanje bo predstavilo prakti\u010dne pristope za ustvarjanje in distribucijo vsebine v velikem obsegu \u2013 od oblikovanja vsebine do strategij, ki omogo\u010dajo hitro \u0161irjenje po razli\u010dnih kanalih.<\/p>

Udele\u017eenci bodo dobili vpogled v to, kako startupi in digitalna podjetja uporabljajo UGC, avtomatizacijo in eksperimentiranje za rast ob\u010dinstva, ve\u010djo vidnost in hitrej\u0161o rast produkta.<\/p>

O \u010dem bomo govorili?<\/strong><\/p>

  • kaj pomeni mass UGC content distribution in zakaj je pomembna za rast produkta,<\/li>
  • kako ustvarjati vsebino, ki se lahko \u0161iri po razli\u010dnih platformah,<\/li>
  • kako skalirati produkcijo in distribucijo vsebin,<\/li>
  • kako eksperimentirati z razli\u010dnimi kanali in formati,<\/li>
  • kako startupi uporabljajo vsebino kot growth strategijo.<\/li><\/ul>

    Komu je predavanje namenjeno?<\/strong><\/p>

    Predavanje je primerno za:<\/p>

    • startup ekipe in ustanovitelje,<\/li>
    • marketing in growth strokovnjake,<\/li>
    • in ustvarjalce digitalnih vsebin.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \"\"<\/strong><\/p>

      Luka Dov\u017ean Kuki\u0107<\/strong> je growth engineer v podjetju ParakeetAI, kjer se ukvarja z razvojem strategij za rast produktov, distribucijo vsebin in eksperimentiranje z digitalnimi kanali. Pri svojem delu zdru\u017euje tehni\u010dno znanje, avtomatizacijo in marketing, da pomaga produktom hitreje dose\u010di uporabnike ter pove\u010dati njihov digitalni doseg.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      KDAJ:<\/strong> \u010cetrtek, 5. marec 2026, od 17:00 \u2013 20.00<\/p>

      KJE:<\/strong> LUI, Vojkova cesta 63, Ljubljana<\/p>

      Dogodek je del aktivnosti LUI v sodelovanju z WIN Association. Prijave zbira WIN Association.<\/p>

      Udele\u017eba je brezpla\u010dna.<\/p>

      Za ve\u010d informacij lahko pi\u0161ete na spela.rozman-dolenc@lui.uni-lj.si.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Aktivnost se izvaja v okviru JR Start-up konzorcija<\/strong> in jo financirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj<\/strong> v okviru Programa evropske kohezijske politike 2021\u20132027<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

      \n\t\t\t\t
      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      Kako lahko startup ali podjetje z omejenimi viri dose\u017ee veliko ob\u010dinstvo in hitro pove\u010da svojo prepoznavnost? Na predavanju bomo pogledali, kako lahko z uporabo uporabni\u0161ko ustvarjene vsebine (UGC) in pametnih distribucijskih strategij dose\u017eemo velik doseg na digitalnih platformah.<\/p>","protected":false},"author":4,"featured_media":12197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-12195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"\nDelavnica: Distribucija uporabni\u0161ko ustvarjene vsebine - LUI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/delavnica-distribucija-uporabnisko-ustvarjene-vsebine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delavnica: Distribucija uporabni\u0161ko ustvarjene vsebine - LUI\" \/>\n<meta property=\"og:description\" content=\"Kako lahko startup ali podjetje z omejenimi viri dose\u017ee veliko ob\u010dinstvo in hitro pove\u010da svojo prepoznavnost? 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