{"id":12509,"date":"2026-05-29T10:29:07","date_gmt":"2026-05-29T10:29:07","guid":{"rendered":"https:\/\/lui.si\/?p=12509"},"modified":"2026-06-09T11:15:13","modified_gmt":"2026-06-09T11:15:13","slug":"predavanje-kako-zaceti-in-rasti-do-prvih-strank-matej-zalar-holyshift","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/predavanje-kako-zaceti-in-rasti-do-prvih-strank-matej-zalar-holyshift\/","title":{"rendered":"Predavanje: Kako za\u010deti in rasti do prvih strank &#8211; Matej Zalar, HolyShift"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12509\" class=\"elementor elementor-12509\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b44ccc e-flex e-con-boxed e-con e-parent\" data-id=\"7b44ccc\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69bfde20 elementor-widget elementor-widget-text-editor\" data-id=\"69bfde20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-path-to-node=\"1\">Ve\u010d kot 40 odstotkov startupov propade preprosto zato, ker zgradijo nekaj, \u010desar trg sploh ne potrebuje. Ustanovitelji pogosto mesece ali celo leta skrito razvijajo svoj produkt v upanju na uspeh, ob lansiranju pa naletijo na ti\u0161ino. Kako se izogniti tej najpogostej\u0161i podjetni\u0161ki pasti?<\/p><p data-path-to-node=\"2\">Pridru\u017eite se nam na predavanju z izku\u0161enim podjetnikom, kjer se bomo poglobili v proces potrjevanja idej (idea validation) in iskanje dejanske potrditve trga (product-market fit).<\/p><h3 data-path-to-node=\"4\">O \u010dem bo tekla beseda?<\/h3><p data-path-to-node=\"5\">Gradnja produkta je \u0161ele za\u010detek. Prava umetnost podjetni\u0161tva je hitro in u\u010dinkovito odkrivanje tr\u017ene resnice. Skozi konkretne prakti\u010dne primere bomo raziskali:<\/p><ul data-path-to-node=\"6\"><li><p data-path-to-node=\"6,0,0\"><b data-path-to-node=\"6,0,0\" data-index-in-node=\"0\">Strate\u0161ki proces idea validationa:<\/b> Kako namesto ugibanja in tveganih investicij vnaprej preveriti, ali te\u017eava, ki jo re\u0161ujete, za kupce sploh obstaja in ali so pripravljeni pla\u010dati za njeno re\u0161itev.<\/p><\/li><li><p data-path-to-node=\"6,1,0\"><b data-path-to-node=\"6,1,0\" data-index-in-node=\"0\">Iskanje product-market fita:<\/b> Kateri so zgodnji, oprijemljivi znaki, da se va\u0161 produkt ujema z zahtevami trga, in kako prepoznati realne signale namesto la\u017enega navdu\u0161enja.<\/p><\/li><li><p data-path-to-node=\"6,2,0\"><b data-path-to-node=\"6,2,0\" data-index-in-node=\"0\">Kako izpostaviti value proposition na spletni strani:<\/b> Spletna stran je va\u0161e glavno orodje za nagovarjanje kupcev. Spoznali bomo, kako zapleteno tehnologijo pretopiti v jasna, preprosta sporo\u010dila, ki takoj ujamejo pozornost prave ciljne skupine in spro\u017eijo prve nakupe ali povpra\u0161evanja.<\/p><\/li><\/ul><p data-path-to-node=\"7\">Skozi ta znanja si bomo pogledali delovanje podjetja <b data-path-to-node=\"7\" data-index-in-node=\"53\">HolyShift<\/b>. Gre za napredno platformo, ki spreminja pravila na podro\u010dju produktnega odkrivanja in tr\u017ene validacije. HolyShift avtomatizira celoten proces zbiranja povratnih informacij realnih kupcev, s \u010dimer startupom pomaga odstraniti ugibanje iz go-to-market na\u010drtovanja ter dose\u010di pot do prvih strank hitreje in brez zapravljanja tiso\u010dev evrov za napa\u010dne predpostavke.<\/p><h3 data-path-to-node=\"9\">Kdo je Matej Zalar?<\/h3><p data-path-to-node=\"10\"><img decoding=\"async\" class=\"size-thumbnail wp-image-12511 alignleft\" src=\"https:\/\/lui.si\/wp-content\/uploads\/2026\/05\/MatejZalar-150x150.jpeg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/lui.si\/wp-content\/uploads\/2026\/05\/MatejZalar-150x150.jpeg 150w, https:\/\/lui.si\/wp-content\/uploads\/2026\/05\/MatejZalar-300x300.jpeg 300w, https:\/\/lui.si\/wp-content\/uploads\/2026\/05\/MatejZalar-768x768.jpeg 768w, https:\/\/lui.si\/wp-content\/uploads\/2026\/05\/MatejZalar-12x12.jpeg 12w, https:\/\/lui.si\/wp-content\/uploads\/2026\/05\/MatejZalar.jpeg 800w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>Gost predavanja bo <strong>Matej Zalar<\/strong>, soustanovitelj in CEO podjetja <a href=\"https:\/\/www.holyshift.ai\/\">HolyShift<\/a>. Matej \u017ee skoraj dvajset let gradi startupe in uspe\u0161ne globalne zgodbe. Soustanovil in vodil je ve\u010d podjetij, ki so razvila tehnolo\u0161ke re\u0161itve, danes uporabljene v tiso\u010dih podjetjih in pri milijonih ljudi po svetu.<\/p><p data-path-to-node=\"11\">Njegovo delo \u2014 od IoT naprav in naprednih e-paper platform do AI orodij za produktivnost \u2014 je prejelo \u0161tevilna industrijska priznanja, vklju\u010dno s 3 nagradami Red Dot, 2 nagradama iF Design, CES Product Awards, 2 nagradama New York Product Design Award, Core77 Design Award in drugimi.<\/p><p data-path-to-node=\"12\">\u010ceprav ga najbolj \u017eene gradnja in lansiranje novih produktov, je pomagal tudi \u0161tevilnim startupom in tehnolo\u0161kim podjetjem pri oblikovanju tr\u017ene strategije, izbolj\u0161anju pozicioniranja produkta in pridobivanju financiranja. Kot \u010dlan izvr\u0161nega odbora American-Slovenian Club, \u010dlan upravnega odbora EuroCham in managing partner pri Pathway aktivno povezuje inovacije, podjetja in ljudi med Evropo in Silicijevo dolino.<\/p><p data-path-to-node=\"12\"><b style=\"font-style: inherit;\" data-path-to-node=\"13,0\" data-index-in-node=\"0\">Njegovo vodilo?<\/b> <em>Ohraniti stvari preproste. Verjame v odstranjevanje nepotrebnega \u0161uma in osredoto\u010danje na intuitivne, uporabniku prijazne izku\u0161nje, ki prina\u0161ajo realno vrednost.<\/em><\/p><h3 data-path-to-node=\"15\">Zakaj ne smete manjkati?<\/h3><p data-path-to-node=\"16\">\u010ce \u017eelite sli\u0161ati nasvete iz prve roke od nekoga, ki je celoten proces od surove ideje do milijonskih globalnih strank prehodil \u017ee ve\u010dkrat, je to dogodek za vas. Izvedeli boste, kako postaviti trdne temelje, oblikovati sporo\u010dila, ki prepri\u010dajo, in zgraditi produkt, ki si ga trg resni\u010dno \u017eeli.<\/p><hr \/><p style=\"text-align: center;\" data-path-to-node=\"19,0,0\"><strong>Kdaj:<\/strong> \u010cetrtek, 18. 6. ob 15.00<\/p><p style=\"text-align: center;\" data-path-to-node=\"19,1,0\"><strong>Kje:<\/strong> Ljubljanski univerzitetni inkubator (LUI)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb4083 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7fb4083\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/forms.gle\/CpuJkpFtdmtfSwkC6\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prijavi SE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5860e1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b5860e1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a66bb elementor-widget elementor-widget-image\" data-id=\"b0a66bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"142\" src=\"https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-startup-konzorcij-2026-2029-1024x142.png\" class=\"attachment-large size-large wp-image-12110\" alt=\"\" srcset=\"https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-startup-konzorcij-2026-2029-1024x142.png 1024w, https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-startup-konzorcij-2026-2029-300x42.png 300w, https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-startup-konzorcij-2026-2029-768x107.png 768w, https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-startup-konzorcij-2026-2029-18x3.png 18w, https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-startup-konzorcij-2026-2029.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b4ae4 elementor-widget elementor-widget-text-editor\" data-id=\"81b4ae4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>Aktivnost se izvaja v okviru\u00a0<strong>JR Start-up konzorcija<\/strong>\u00a0in jo financirata\u00a0<strong>Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj<\/strong>\u00a0v okviru\u00a0<strong>Programa evropske kohezijske politike 2021\u20132027<\/strong>.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Pridru\u017eite se nam na predavanju z izku\u0161enim podjetnikom, kjer se bomo poglobili v proces potrjevanja idej (idea validation) in iskanje dejanske potrditve trga (product-market fit).<\/p>","protected":false},"author":4,"featured_media":12510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-12509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Predavanje: Kako za\u010deti in rasti do prvih strank - Matej Zalar, HolyShift - LUI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/predavanje-kako-zaceti-in-rasti-do-prvih-strank-matej-zalar-holyshift\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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