{"id":12558,"date":"2026-07-08T09:46:53","date_gmt":"2026-07-08T09:46:53","guid":{"rendered":"https:\/\/lui.si\/?p=12558"},"modified":"2026-07-08T09:46:53","modified_gmt":"2026-07-08T09:46:53","slug":"poletni-rostilj-spletnih-strani","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/poletni-rostilj-spletnih-strani\/","title":{"rendered":"Poletni ro\u0161tilj spletnih strani"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12558\" class=\"elementor elementor-12558\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8878a03 e-flex e-con-boxed e-con e-parent\" data-id=\"8878a03\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f46c9a3 elementor-widget elementor-widget-text-editor\" data-id=\"f46c9a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div><strong><i data-olk-copy-source=\"MessageBody\">Prakti\u010dna delavnica za podjetnike, ki ne \u017eelijo samo ugibati, kaj na spletni strani deluje in kaj ne.<\/i><\/strong><\/div><div>\u00a0<\/div><div>\u00a0<\/div><div>Oglasi, objave ali priporo\u010dila pripeljejo ljudi na va\u0161o spletno stran. Ta pa mora opraviti najte\u017eji del:\u00a0obiskovalca prepri\u010dati, da ostane. Pritegniti mora torej pozornost, jasno predstaviti ponudbo in obisk spremeniti v nakup.<\/div><div>\u00a0<\/div><div>Va\u0161a spletna stran morda izgleda odli\u010dno. Ampak jo razumejo va\u0161i kupci? Jo Google opazi? In ko danes nekdo vpra\u0161a ChatGPT ali Gemini za priporo\u010dilo &#8211; bi med odgovori na\u0161el tudi vas?<\/div><div>\u00a0<\/div><div>Delavnica bo koristila tako tistim, ki spletno stran \u017ee imajo, kot tistim, ki jo \u0161ele pripravljajo na objavo. Najve\u010d bodo od nje odnesli podjetniki, ki si vsebine in spremembe na spletni strani urejajo sami.<\/div><div>\u00a0<\/div><div>\u00a0<\/div><div>Na prakti\u010dni delavnici bomo:<\/div><div>\u00a0<\/div><ul><li><div role=\"presentation\"><strong>pregledali izbrane spletne strani prijavljenih udele\u017eencev<\/strong> in poiskali napake, ki podjetja najdra\u017eje stanejo,<\/div><\/li><li><div role=\"presentation\">pokazali, <strong>zakaj nekatere strani prepri\u010dajo v nekaj sekundah<\/strong>, druge pa obiskovalce izgubijo \u017ee na prvi strani,<\/div><\/li><li><div role=\"presentation\">pogledali, <strong>kaj Google in AI iskalniki danes sploh vedo o vas<\/strong> &#8211; in kako jim dati ve\u010d razlogov, da vas priporo\u010dijo naprej,<\/div><\/li><li><div role=\"presentation\">odkrili<strong> brezpla\u010dne prilo\u017enosti na\u00a0 za ve\u010djo vidnost<\/strong>, ki jih ve\u010dina \u0161e vedno pu\u0161\u010da neizkori\u0161\u010dene,<\/div><\/li><li><div role=\"presentation\">preverili, <strong>kaj dela konkurenca<\/strong> in katere ideje se spla\u010da ukrasti.<\/div><\/li><\/ul><div>In ne, odgovor ni: &#8220;Pi\u0161ite ve\u010d blogov.&#8221;<\/div><div>\u00a0<\/div><div>Zdru\u017eili bomo <strong>SEO<\/strong>, temelje dobre <strong>uporabni\u0161ke izku\u0161nje<\/strong> in <strong>vsebinsko strategijo<\/strong> &#8211; brez tehni\u010dnega \u017eargona in brez generi\u010dnih nasvetov, ki zvenijo pametno, v praksi pa ne prinesejo rezultatov.<\/div><div>\u00a0<\/div><div>Ker bomo delali na va\u0161ih primerih spletnih strani, boste domov od\u0161li s konkretnim seznamom izbolj\u0161av, ki jih lahko uvedete sami. Pogosto prav te prinesejo\u00a0ve\u010d u\u010dinka kot dodatni vlo\u017eek za oglase.<\/div><div>\u00a0<\/div><div>\u00a0<\/div><div id=\"x_Signature\"><div>Predavateljici:<\/div><div><b>Veronika Jelen<\/b>\u00a0je SEO strateginja in svetovalka za digitalno rast, ki najraje dela s startupi v zgodnji fazi &#8211; torej z ekipami, ki morajo hitro ugotoviti, kaj ponujajo, komu to koristi in kako do prvih pravih strank. Spletno stran ti pomaga spremeniti v orodje za pridobivanje strank, ne le digitalno vizitko.<\/div><div>\u00a0<\/div><div><b>Lenka Tu\u0161ar\u00a0<\/b>je vsebinska strateginja in UX specialistka z dolgoletnimi izku\u0161njami v IKT sektorju. Verjame, da si podjetja z vsakim besedilom gradijo ali izgubljajo zaupanje ter da dobre vsebine niso tiste, ki zvenijo pametno, ampak tiste, ki ljudi premaknejo k dejanju.<\/div><div>\u00a0<\/div><div>Skupaj ustvarjata Boomerang studio, kjer podjetjem, spletnim trgovinam in CMS samurajem (ki sami urejate svoje spletne strani) pomagata izbolj\u0161ati spletne strani pod havbo: tam, kjer teksti, struktura in uporabni\u0161ka izku\u0161nja odlo\u010dajo, ali bo obisk postal stranka.<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b0261 elementor-widget elementor-widget-text-editor\" data-id=\"a7b0261\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"text-align: center;\" role=\"presentation\"><b>Kdaj:<\/b>\u00a0Ponedeljek, 24. 8. ob 9.00 (do 12.00)<\/div><div style=\"text-align: center;\" role=\"presentation\"><b>Kje:<\/b>\u00a0Ljubljanski univerzitetni inkubator (LUI)<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a299dfc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a299dfc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/forms.gle\/bhFujNy2Lkbqgnbu7\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca0eb0 elementor-widget elementor-widget-text-editor\" data-id=\"8ca0eb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c27ed0c elementor-widget elementor-widget-text-editor\" data-id=\"c27ed0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><em>Aktivnost se izvaja v okviru\u00a0<strong>JR Start-up konzorcija<\/strong>\u00a0in jo financirata\u00a0<strong>Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj<\/strong>\u00a0v okviru\u00a0<strong>Programa evropske kohezijske politike 2021\u20132027<\/strong>.<\/em><\/p><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a91ed elementor-widget elementor-widget-image\" data-id=\"e0a91ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"42\" src=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-300x42.png\" class=\"attachment-medium size-medium wp-image-10040\" alt=\"\" srcset=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-300x42.png 300w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-1024x142.png 1024w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-768x107.png 768w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS-18x3.png 18w, https:\/\/lui.si\/wp-content\/uploads\/2024\/02\/Logotipi-SPS.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Prakti\u010dna delavnica za podjetnike, ki ne \u017eelijo samo ugibati, kaj na spletni strani deluje in kaj ne.<\/p>","protected":false},"author":4,"featured_media":12562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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