{"id":12577,"date":"2026-08-19T11:42:00","date_gmt":"2026-08-19T11:42:00","guid":{"rendered":"https:\/\/lui.si\/?p=12577"},"modified":"2026-08-21T10:01:06","modified_gmt":"2026-08-21T10:01:06","slug":"linkedin-kot-konkurencna-vescina-za-poslujoce-podjetnike","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/linkedin-kot-konkurencna-vescina-za-poslujoce-podjetnike\/","title":{"rendered":"LinkedIn kot konkuren\u010dna ve\u0161\u010dina za poslujo\u010de podjetnike"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12577\" class=\"elementor elementor-12577\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8878a03 e-flex e-con-boxed e-con e-parent\" data-id=\"8878a03\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f46c9a3 elementor-widget elementor-widget-text-editor\" data-id=\"f46c9a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Aktivnosti Ljubljanskega univerzitetnega inkubatorja\u00a0se izvajajo v okviru\u00a0operacije JR podporno okolje 2026 \u2013 2029, za (regijo) Osrednjeslovenska.<\/em><\/p><p><strong>Dvoje brezpla\u010dnih spletnih \u00bbSPOT\u00ab usposabljanj<\/strong> je vsekakor lahko klju\u010d do va\u0161e konkuren\u010dne prednosti, u\u010dinkovitosti in uspeha!<\/p><p><strong>Posodobite poznavanje in na\u010din uporabe LINKEDIN-a tako, da boste kljubovali algoritmu!<\/strong><\/p><p>\u00bbDiptih\u00ab zaporednih brezpla\u010dnih SPOT usposabljanj namenjena izbolj\u0161anju konkuren\u010dnih prednosti za poslujo\u010de podjetnike se bo dotaknila LINKEDIN-a \u2013 najbolj splo\u0161no priznanega orodja za vzdr\u017eevanje svojih poslovnih kontaktov, iskanja potencialnih poslovnih partnerjev, ter seveda tudi poslovnih strank!<\/p><p><strong>Usposabljanje z vsemi elementi delavnice!<\/strong><\/p><p>Posebnost teh usposabljanje je tudi da boste nekaj dni pred predavanjem dobili kratko doma\u010do nalogo. Korist naloge je vsekakor pripravljen obisk izobra\u017eevanja. Tisti, ki bi \u017eeleli, da njihove odgovore tudi obravnavamo na predavanju, bi lahko tudi pisno nalogo poslali in jih bosta predavatelja uporabila.<\/p><p><strong>Modularno usposabljanje bo potekalo preko spleta!<\/strong><\/p><p>To\u010dki SPOT Svetovanje in SPOT Mentoriranje, tokrat sodelujemo prere\u0161etavanju vsebine povezane z LINKEDIN-om in prodajo.<\/p><p>Tako bosta datuma dva:<\/p><ul><li><strong>3.9.2026<\/strong>, <strong>LINKEDIN KOT PRODAJNI KANAL in ne kot spletni CV<\/strong> |\u00a0<strong>9:00-12:30 ure<\/strong> \u2013 organizator to\u010dka<strong> SPOT Svetovanje na Gospodarski Zbornici Slovenije<\/strong> (GZS)<\/li><li><strong>4.9.2026<\/strong>,<strong> NAPI\u0160I IN PRODAJ: e-po\u0161ta, LINKEDIN sporo\u010dila in kratke ponudbe<\/strong> | <strong>9:00-12:30 ure <\/strong>\u2013 organizator to\u010dka <strong>SPOT Mentoriranje pri Ljubljanskem univerzitetnem inkubatorju<\/strong> (LUI)<\/li><\/ul><p><strong>Predhodna prijava je obvezna<\/strong>!<\/p><p>Sprejemamo do vklju\u010dno srede, 2.9.2026, <a href=\"https:\/\/eur04.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fforms.gle%2FYBGhuNHQmbKHoBAW7&amp;data=05%7C02%7CMojca.Umek%40gzs.si%7C10e2d5117ca943c1066b08defd0fc472%7C0a6da97a117e42d393aa22ad72db6c53%7C0%7C0%7C639226442658103757%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=pIJFm%2BDbaarNrKQMwjmWBVNfI%2FliidlImv7672WOYSU%3D&amp;reserved=0\">preko e-prijave<\/a> .<\/p><p>Mesta so omejena!<\/p><p><strong>Usposabljanje bo potekalo preko ZOOM aplikacije<\/strong>!<\/p><p>Obe predavanji potekata v okviru projekta SPOT, kar pomeni da sta brezpla\u010dni!<\/p><p>Vabljeni na obisk obeh usposabljanj, saj se bosta vsebinsko povezovali.<\/p><p>Modularno usposabljanje bo potekalo preko spleta, udele\u017eencem pa priporo\u010damo predhodno namestitev brezpla\u010dnega video-konferen\u010dnega orodja ZOOM.<\/p><p><strong>Podrobna vsebina in program usposabljanj, ter predavatelji:<\/strong><\/p><p><strong>3.9.2026<\/strong> &#8211; <strong>LINKEDINKOT PRODAJNI KANAL in ne kot spletni CV<\/strong><\/p><p>Izobra\u017eevanje je namenjeno podjetnikom, ki imajo ali pa nameravajo imeti LINKEDIN profil, vendar ga (\u0161e) ne uporabljajo sistemati\u010dno za pridobivanje kontaktov, gradnjo zaupanja in odpiranje prodajnih pogovorov. Poudarek ni na objavljanju zaradi samega objavljanja, ampak na uporabi LINKEDIN kot dela prodajnega procesa &#8211; kje je njegovo mesto, kako se povezuje z drugimi prodajnimi pristopi in kak\u0161ne dobre prakse poznamo.<\/p><p>Udele\u017eenec bo razumel, kako naj se predstavi na LINKEDIN (on osebno in njegov poslovni profil), kako iskati \u00bbink\u00ab, izbrati ciljne kontakte, kako za\u010deti pogovor in kako iz objav ter komentarjev ustvariti zaupanje pri potencialnih strankah.<\/p><p>Okvirni program:<\/p><ul><li><strong>LINKEDIN<\/strong> <strong>profil<\/strong> <strong>kot prodajni prvi vtis<\/strong> &#8211; kaj so minimalni standardi za urejen LINKEDIN profil in priporo\u010dila;<\/li><li><strong>Kdo je moja ciljna stranka in zakaj bi me poslu\u0161ala<\/strong>;<\/li><li><strong>Kako se povezovati brez vsiljive prodaje<\/strong>;<\/li><li><strong>Objave, ki izobra\u017eujejo ter aktivirajo bralce<\/strong>, ne samo promovirajo\/prodajajo;<\/li><li><strong>Komentarji in zasebna sporo\u010dila kot za\u010detek prodajnega pogovora<\/strong>;<\/li><li><strong>Vaja<\/strong>: priprava kratkega LINKEDIN nagovora (&#8220;About&#8221; polja) in oblikovanje treh idej za objave<\/li><\/ul><p><strong>4.9.2026 NAPI\u0160I IN PRODAJ: e-po\u0161ta, LINKEDIN sporo\u010dila in kratke ponudbe<\/strong><\/p><p>Izobra\u017eevanje je namenjeno podjetnikom, ki pi\u0161ejo preve\u010d dolga, presplo\u0161na ali premalo jasna prodajna sporo\u010dila. Obravnavamo e-po\u0161to, LINKEDIN sporo\u010dila, kratke ponudbe, objave, spletne strani in pozive k odzivu.<\/p><p>Po izobra\u017eevanju bo udele\u017eenec znal izbolj\u0161ati naslov, prvi stavek, razlago koristi in zaklju\u010dek sporo\u010dila. Znal bo tudi preveriti, ali je njegovo sporo\u010dilo sploh razumljivo za stranko.<\/p><p>Okvirni program:<\/p><ul><li><strong>Prednosti in pasti masovnega po\u0161iljanja sporo\u010dil<\/strong>;<\/li><li><strong>Najpogostej\u0161e napake v komunikaciji<\/strong> in prodajnem pisanju;<\/li><li><strong>Koga nagovarjam<\/strong>, <strong>kaj \u017eelim od njega<\/strong> in <strong>kaj naredim po odzivu<\/strong>;<\/li><li><strong>Address<\/strong>: jasen, jedrnat, razumljiv, zaupanja vreden;<\/li><li><strong>Prvi stavek je prvi vtis<\/strong>;<\/li><li><strong>Razlika med opisom ponudbe<\/strong> in <strong>koristjo za stranko<\/strong><\/li><li><strong>Vaja<\/strong>: popravljanje konkretne elektronske po\u0161te udele\u017eencev (ali primera predavatelja) in LINKEDIN sporo\u010dil<\/li><\/ul><p><b>Predavatelja<\/b>:<\/p><p><strong>Rok Pavlin<\/strong> je pravnik, dolgoletni prodajnik, vodja prodajnih ekip in mentor, ki ima za seboj ve\u010d kot 15 let kaljenja na prav vseh podro\u010djih prodaje. V Studiu Moderna je razvijal in testiral nove pristope za telefonsko prodajo, v dru\u017ebi Tax-Fin-Lex pa strate\u0161ko gradil podobo podjetja in uspe\u0161no lansiral nove produkte. Vodil je prodajne ekipe v Sloveniji in Nem\u010diji, bil je pa tudi direktor najve\u010dje regionalne gospodarske zbornice. Njegovo delo odlikuje edinstvena kombinacija sistemati\u010dnega, k iskanju re\u0161itev naravnanega pravni\u0161kega pristopa in vrhunskih komunikacijskih ve\u0161\u010din.\u00a0<\/p><p><strong>Luka Srbi\u010d<\/strong> &#8211; direktor agencije Mighty Agency, je strokovnjak za B2B marketing, LinkedIn in generacijo leadov, ki je izvedel \u017ee ve\u010d kot 50 delavnic. S svojim znanjem in pristopom podjetjem pomaga u\u010dinkovito uporabljati LinkedIn za gradnjo ugleda, vstope na tuje trge ter pridobivanje novih poslovnih prilo\u017enosti. Pod njegovim vodstvom so stranke uspele generirati ve\u010d milijonov evrov prometa ter pridobiti prva naro\u010dila na trgih, kot so: Nem\u010dija, ZDA, Savdska Arabija, Poljska, \u010ce\u0161ka, Finska in drugod.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b0261 elementor-widget elementor-widget-text-editor\" data-id=\"a7b0261\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"text-align: center;\" role=\"presentation\"><b>Kdaj:<\/b>\u00a0\u010cetrtek, 03. 09. 2026 in petek 04. 09. 2026 ob 9.00 (do 12.30)<\/div><div style=\"text-align: center;\" role=\"presentation\"><b>Kje:<\/b> ZOOM (spletno orodje za video klice, sestanke, pouk na daljavo in klepet)<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a299dfc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a299dfc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/eur04.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fforms.gle%2FYBGhuNHQmbKHoBAW7&#038;data=05%7C02%7CMojca.Umek%40gzs.si%7C10e2d5117ca943c1066b08defd0fc472%7C0a6da97a117e42d393aa22ad72db6c53%7C0%7C0%7C639226442658103757%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&#038;sdata=pIJFm%2BDbaarNrKQMwjmWBVNfI%2FliidlImv7672WOYSU%3D&#038;reserved=0\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a91ed elementor-widget elementor-widget-image\" data-id=\"e0a91ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"150\" src=\"https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-podporno-okolje-2026-2029.png\" class=\"attachment-full size-full wp-image-12109\" alt=\"\" srcset=\"https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-podporno-okolje-2026-2029.png 1080w, https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-podporno-okolje-2026-2029-300x42.png 300w, https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-podporno-okolje-2026-2029-1024x142.png 1024w, https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-podporno-okolje-2026-2029-768x107.png 768w, https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-podporno-okolje-2026-2029-18x3.png 18w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ste podjetnik, ki je morda \u00bbne-konkuren\u010den\u00ab pri uporabi spletnih orodij za pridobivanje poslovnih partnerjev, strank ali investitorjev? Ste \u017ee razmislili o a\u017euriranja poznavanja \u017ee uveljavljenih spletnih orodij in pridobivanju tehnik uporabe? Ste razmislili o aktivni uporabi LINKEDIN-a &#8211;  orodja, ki vam obljublja najve\u010dji prihranek \u010dasa prav pri \u0161iroko obse\u017eni in zamudni prodaji poslovnim strankam (B2B)?<\/p>","protected":false},"author":4,"featured_media":12591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-12577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn kot konkuren\u010dna ve\u0161\u010dina za poslujo\u010de podjetnike - LUI<\/title>\n<meta name=\"description\" content=\"Ste podjetnik, ki je morda \u00bbne-konkuren\u010den\u00ab pri uporabi spletnih orodij za pridobivanje poslovnih partnerjev, strank ali investitorjev? Ste \u017ee razmislili o a\u017euriranja poznavanja \u017ee uveljavljenih spletnih orodij in pridobivanju tehnik uporabe? Ste razmislili o aktivni uporabi LINKEDIN-a - orodja, ki vam obljublja najve\u010dji prihranek \u010dasa prav pri \u0161iroko obse\u017eni in zamudni prodaji poslovnim strankam (B2B)?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/linkedin-kot-konkurencna-vescina-za-poslujoce-podjetnike\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn kot konkuren\u010dna ve\u0161\u010dina za poslujo\u010de podjetnike - LUI\" \/>\n<meta property=\"og:description\" content=\"Ste podjetnik, ki je morda \u00bbne-konkuren\u010den\u00ab pri uporabi spletnih orodij za pridobivanje poslovnih partnerjev, strank ali investitorjev? Ste \u017ee razmislili o a\u017euriranja poznavanja \u017ee uveljavljenih spletnih orodij in pridobivanju tehnik uporabe? 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