{"id":12793,"date":"2026-10-06T08:34:16","date_gmt":"2026-10-06T08:34:16","guid":{"rendered":"https:\/\/lui.si\/?p=12793"},"modified":"2026-10-06T08:56:07","modified_gmt":"2026-10-06T08:56:07","slug":"podjetnikovanje-matija-goljar","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/podjetnikovanje-matija-goljar\/","title":{"rendered":"Podjetnikovanje z Matijo Goljarjem"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12793\" class=\"elementor elementor-12793\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8878a03 e-con-full e-flex e-con e-parent\" data-id=\"8878a03\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f46c9a3 elementor-widget elementor-widget-text-editor\" data-id=\"f46c9a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Aktivnosti Ljubljanskega univerzitetnega inkubatorja\u00a0se izvajajo v okviru\u00a0operacije JR podporno okolje 2026 \u2013 2029, za (regijo) Osrednjeslovenska.<\/em><\/p><p><span style=\"font-weight: 400;\">Verjetno se je vsak od nas \u017ee kdaj vpra\u0161al, \u201cKaj pa, \u010de \u2026?\u201d in razmi\u0161ljal o svojem poslu.<\/span><\/p><p><span style=\"font-weight: 400;\">Za vse tiste, ki bi \u017eeleli ta preskok dejansko uresni\u010diti, ne glede na to, ali ste trenutno zaposleni, \u017ee imate svojo poslovno zamisel, ali pa \u0161ele i\u0161\u010dete idejo za svoj posel, je Matija Goljar pripravil popoln \u201cstarter pack\u201d, ki vklju\u010duje Priro\u010dnik za podjetnikovanje in Planer za podjetnikovanje, ki vas bo vodila skozi celoten proces od poslovne ideje do pridobitve prvih strank in za\u010detka uspe\u0161nega poslovanja.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Udele\u017eenci se boste z vsebino obeh knjig spoznali na Podjetni\u0161ki delavnici in nau\u010dili, kako izbrati poslovno zamisel, ki vam je pisana na ko\u017eo, kako preveriti, ali se spla\u010da za\u010deti podjetni\u0161ko pot ter kako si s poslom zagotoviti dovolj prihodkov, da lahko od teh \u017eivite.<\/span><\/p><p><span style=\"font-weight: 400;\">Na delavnico se lahko prijavite s konkretno poslovno idejo, ki jo \u017eelijo razvijati, ali pa jo boste s pomo\u010djo izvajalcev razdelali na prvem sre\u010danju.<\/span><\/p><p><span style=\"font-weight: 400;\">Ve\u010d o Paketu za podjetnikovanje: <\/span><span style=\"font-weight: 400;\">https:\/\/podjetnikovanje.si\/kakodeluje<\/span><\/p><p><strong>Urnik dogodka:<\/strong><\/p><ul><li>17:00 &#8211; 17:10: Prihod in spoznavanje<span id=\"docs-internal-guid-65bb2636-7fff-e1ea-c829-483ebe585502\"><\/span><\/li><li>17:10 &#8211; 17:20: Prvi modul, &#8216;Od navdiha do poslovne ideje&#8217;<\/li><li>17:30 &#8211; 17:50: Drugi modul, &#8216;Od produkta do prvega naro\u010dila&#8217;<\/li><li>17:50 &#8211; 18:10: Tretji modul, &#8216;Od produkta do prvega naro\u010dila&#8217;<\/li><li>18:10 &#8211; 18:30: \u010cetrti modul, &#8216;Od prvega naro\u010dila do stalnega posla&#8217;<\/li><li>18:30 &#8211; 19:00: Individualna vpra\u0161anja in podpisovanje knjig&#8217;<\/li><\/ul><p>Udele\u017eenci boste v praksi razdelali svojo poslovno zamisel in jo pripeljali od \u201cskice na papirju\u201d do potrditve trga in prve stranke. V \u0161tirih korakih boste spoznali celoten proces zagona novega posla kot je opisan v novi knjigi Priro\u010dnik za podjetnikovanje Matije Goljarja.<\/p><p>Spoznali se boste s postopkom hitrega testiranja poslovne ideje, s katerim boste bistveno zmanj\u0161ali tveganje ob za\u010detku posla in se izognili velikim za\u010detnim investicijam. Pri tem se boste poslu\u017eili trika \u2013 z nekaj premi\u0161ljenimi vpra\u0161anji kupce voditi do tega, da povedo, za kaj so pripravljeni pla\u010dati.<\/p><p>Nau\u010dili se boste tudi trika, da za izvedbo nakupa produkta \u0161e ne potrebujemo, temve\u010d je potrebno izdelati samo reklamo zanj (bro\u0161uro, prodajno pismo, nakupno spletno stran) \u2013 da lahko tako preverimo, ali je sploh smiselno razvijati produkt. Udele\u017eenci boste na tak na\u010din posku\u0161ali dobiti (pred)naro\u010dilo in s tem potrditi, da je smiselno v to idejo vlagati svoj \u010das in denar.<\/p><p>Tretji trik, ki se mu boste posvetili je dejstvo, da je bolje, kot iskati marketin\u0161ki pristop za vstop na \u010dim\u0161ir\u0161e tr\u017ei\u0161\u010de, uporabiti ve\u0161\u010dine detektiva in poiskati idealne stranke \u2013 tak\u0161ne, ki bodo zaradi svojih osebnostnih lastnosti, potreb in na\u010dina \u017eivljenja produkt kupili takoj, ko bodo sli\u0161ali zanj.<\/p><p>Na koncu boste skupaj z Matijo Goljarjem specifi\u010dno za svoj posel izdelali svojo prvo finan\u010dno kalkulacijo in izra\u010dunali, koliko kupcev potrebujejo vsak mesec, da boste dosegli zastavljen finan\u010dni cilj.<br \/>Ob zaklju\u010dku bodo vse nau\u010deno strnili v terminski na\u010drt dela in izdelali dolgoro\u010dno strategijo razvoja posla, ki vas bo pripeljala do finan\u010dne osamosvojitve ter vas skupaj s Paketom za Podjetnikovanje vodili vse do uspe\u0161nega posla.<\/p><p><strong>Kaj boste udele\u017eenci v okviru delavnice dosegli?<\/strong><\/p><p>Udele\u017eenci boste med delavnico izdelali mapo svoje poslovne ideje, ki obsega razdelavo poslovne ideje v obliki poslovnega modela, hitro strategijo vstopa na trg in pridobivanja prvih strank, mini analizo trga, preprosto finan\u010dno projekcijo poslovanja, bro\u0161uro za pridobivanje prve stranke ter predstavitvijo svoje ideje za potencialne partnerje.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b0261 elementor-widget elementor-widget-text-editor\" data-id=\"a7b0261\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div style=\"text-align: center;\" role=\"presentation\"><p data-start=\"1809\" data-end=\"1932\"><strong>Udele\u017eba na delavnici, ki je prakti\u010dno oblikovana, je brezpla\u010dna<\/strong>, vendar je prijava obvezna.<\/p><p data-start=\"1809\" data-end=\"1932\">\u0160tevilo mest je omejeno, zato priporo\u010damo, da si svoje mesto zagotovi\u0161 \u010dim prej!<\/p><p data-start=\"1809\" data-end=\"1932\"><strong data-start=\"1809\" data-end=\"1818\">KDAJ:<\/strong> 06. november 2026, med 17:00 \u2013 19:00<br data-start=\"1850\" data-end=\"1853\" \/><strong data-start=\"1853\" data-end=\"1861\">KJE:<\/strong> LUI \u2013 Ljubljanski univerzitetni inkubator, Vojkova cesta 63, Ljubljana<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a299dfc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a299dfc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/forms.gle\/MA4HVbrFhyeQwWWWA\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Sign up<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a91ed elementor-widget elementor-widget-image\" data-id=\"e0a91ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"150\" src=\"https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-podporno-okolje-2026-2029.png\" class=\"attachment-full size-full wp-image-12109\" alt=\"\" srcset=\"https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-podporno-okolje-2026-2029.png 1080w, https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-podporno-okolje-2026-2029-300x42.png 300w, https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-podporno-okolje-2026-2029-1024x142.png 1024w, https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-podporno-okolje-2026-2029-768x107.png 768w, https:\/\/lui.si\/wp-content\/uploads\/2026\/01\/logotipi-jr-podporno-okolje-2026-2029-18x3.png 18w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Podjetnikovanje je dogodek za vse, ki \u017eelijo preskok v podjetni\u0161tvo dejansko uresni\u010diti, ne glede na to, ali so zaposleni, \u017ee imajo poslovno idejo ali jo \u0161ele i\u0161\u010dejo. Matija Goljar ima za vas pripravljen \u00bbstarter pack\u00ab s priro\u010dnikom in planerjem za podjetnikovanje, ki vodita od poslovne ideje do prvih strank.<\/p>","protected":false},"author":4,"featured_media":12821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-12793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podjetnikovanje z Matijo Goljarjem - LUI<\/title>\n<meta name=\"description\" content=\"Dogodek je za vse, ki \u017eelijo preskok v podjetni\u0161tvo dejansko uresni\u010diti, ne glede na to, ali so zaposleni, \u017ee imajo poslovno idejo ali jo \u0161ele i\u0161\u010dejo. Matija Goljar ima za vas pripravljen \u00bbstarter pack\u00ab s priro\u010dnikom in planerjem za podjetnikovanje, ki vodita od poslovne ideje do prvih strank.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/podjetnikovanje-matija-goljar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podjetnikovanje z Matijo Goljarjem - LUI\" \/>\n<meta property=\"og:description\" content=\"Dogodek je za vse, ki \u017eelijo preskok v podjetni\u0161tvo dejansko uresni\u010diti, ne glede na to, ali so zaposleni, \u017ee imajo poslovno idejo ali jo \u0161ele i\u0161\u010dejo. 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