{"id":6342,"date":"2024-10-05T13:00:55","date_gmt":"2024-10-05T13:00:55","guid":{"rendered":"https:\/\/lui.si\/?p=6342"},"modified":"2024-10-05T13:01:46","modified_gmt":"2024-10-05T13:01:46","slug":"startup-sola-prava-vrednost-za-pravo-stranko","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/startup-sola-prava-vrednost-za-pravo-stranko\/","title":{"rendered":"Startup \u0161ola: Prava vrednost za pravo stranko"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6342\" class=\"elementor elementor-6342\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78027fd0 e-flex e-con-boxed e-con e-parent\" data-id=\"78027fd0\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66450b0f elementor-widget elementor-widget-text-editor\" data-id=\"66450b0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Kako zagotoviti, da va\u0161\u00a0<strong>izdelek ali storitev<\/strong>\u00a0resni\u010dno odgovarja na potrebe trga? Klju\u010d le\u017ei v kombinaciji\u00a0<strong>u\u010dinkovitih intervjujev s strankami in mo\u010dno postavljenem value propositionu<\/strong>.<\/p><p><strong>Value Proposition ali ponudba vrednosti<\/strong>\u00a0je klju\u010dni del uspe\u0161nega poslovnega modela, ki obljublja in jasno komunicira vrednost va\u0161ega izdelka ali storitve strankam. Klju\u010dna je za diferenciacijo od konkurence, jasno komunikacijo klju\u010dnih prednosti, usmerjenost na stranko in vpliv na odlo\u010ditve o nakupu, kar je bistveno za pridobivanje in zadr\u017eevanje strank.\u00a0<\/p><p><strong>Izvajanje intervjujev s strankam<\/strong>i je klju\u010dno za razumevanje njihovih potreb in \u017eelja, kar omogo\u010da izbolj\u0161ave izdelkov in strategij. Ti intervjuji nudijo dragocene vpoglede za validacijo poslovnih predpostavk, inovacije in gradnjo trdnih odnosov s strankami.\u00a0Intervjuji omogo\u010dajo neposreden vpogled v \u017eelje in potrebe strank, kar pomaga pri oblikovanju in validaciji va\u0161ega value proposition.<\/p><p><strong>Na delavnici\u00a0boste dobili:<\/strong><\/p><ul><li>prakti\u010dno znanje za izvedbo u\u010dinkovitih intervjujev s kupci ali uporabniki,<\/li><li>uporaben prakti\u010den pogled potenciala ideje za realizacijo na trgu,<\/li><li>znanje, kako oblikovati ponudbo vrednosti,<\/li><li>razumevanje koncepta ponudbe vrednosti in njene klju\u010dne vloge v poslovnem uspehu.<\/li><\/ul><p>Delavnica bo potekala izrazito\u00a0<strong>prakti\u010dno, saj boste delali na va\u0161ih primerih, predavatelj pa vam bo pomagal pri nalogah in vas usmerjal.\u00a0<\/strong><\/p><hr \/><p><img decoding=\"async\" src=\"https:\/\/lui.si\/images\/galerije\/dogodki\/delavnice\/blaz_zupan.jpg\" alt=\"blaz zupan\" \/><\/p><p>Delavnico bo vodil\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/zupanb\/\" target=\"_blank\" rel=\"noopener\">dr. Bla\u017e Zupan<\/a>, docent na katedri za podjetni\u0161tvo na\u00a0<a href=\"http:\/\/www.ef.uni-lj.si\/\" target=\"_blank\" rel=\"noopener\">Ekonomski fakulteti<\/a>\u00a0Univerze v Ljubljani. Sodeluje pri \u0161tevilnih predmetih s podro\u010dja podjetni\u0161tva, \u0161e posebej je specializiran za razvoj novih idej, produktov in storitev. Poleg pedago\u0161kega in raziskovalnega dela je hkrati ustanovitelj in solastnik ve\u010d podjetij v Sloveniji in tujini. Deluje tudi na podro\u010dju svetovanja tako velikim podjetjem kot podjetnikom za\u010detnikom s podro\u010dja inovativnosti, analiz doma\u010dega in mednarodnega trga, poslovnih prilo\u017enosti, tr\u017eenja, financiranja in iskanja novih idej pri razvoju izdelkov in storitev s pomo\u010djo Design thinking in Lean (vitkih) metod.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8218d2c elementor-widget elementor-widget-text-editor\" data-id=\"8218d2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0\u00a0&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p><p><strong>Delavnica je namenjena<\/strong>: startupom in vsem, ki ste na za\u010detku podjetni\u0161ke poti<\/p><p>Delavnica se izvaja v sklopu Startup School, ki bo izvedena v treh sklopih. Priporo\u010deno je, da se udele\u017eite vseh 3 delavnic, ki jih ozna\u010dite v prijavnici.\u00a0<\/p><p>\u00a0<strong>KDAJ<\/strong>: sreda, 28. februar, od 9:00 do 12:00<\/p><p><strong>KJE<\/strong>:\u00a0LUI, Vojkova cesta 63, Ljubljana, 2. nadstropje<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4c621c animated-fast elementor-align-center elementor-invisible elementor-widget elementor-widget-button\" data-id=\"c4c621c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfC_3xcbTVw7xRPcS2GXCDOaXl1zyT8xmisLA0eVwicO18gJw\/viewform\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prijavite se zdaj!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Aktivnosti Ljubljanskega univerzitetnega inkubatorja se izvajajo v okviru operacije JR podporno okolje 2023 \u2013 2025, za (regijo) Osrednjeslovenska. <\/p>","protected":false},"author":4,"featured_media":6343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-6342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - 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