{"id":6520,"date":"2024-10-05T16:38:35","date_gmt":"2024-10-05T16:38:35","guid":{"rendered":"https:\/\/lui.si\/?p=6520"},"modified":"2024-10-05T16:55:27","modified_gmt":"2024-10-05T16:55:27","slug":"marketing-bootcamp","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/marketing-bootcamp\/","title":{"rendered":"Marketing bootcamp"},"content":{"rendered":"
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Marketin\u0161ki Bootcamp je tridelni program, namenjen podjetnikom in \u010dlanom ekipe, ki skrbijo za marketing, ki \u017eelijo poglobiti svoje znanje ter pospe\u0161iti rast svojega podjetja.<\/p>

Programa se lahko udele\u017eijo \u010dlani inovativnih startup podjetij:<\/strong><\/p>

– ki so mlaj\u0161a od 5 let
– imajo vsaj 1 osebo redno zaposleno
– izkazujejo visoko stopnjo inovativnosti<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sobota, 5. oktober:<\/strong>\u00a0Tema dneva je “Traction” in Bullseye metoda Gabriela Weinberga. Udele\u017eenci bodo spoznali 19 razli\u010dnih marketin\u0161kih kanalov ter se nau\u010dili, kako jih razvrstiti v tri kroge (notranji, srednji, zunanji) za u\u010dinkovito identifikacijo individualnih naju\u010dinkovitej\u0161ih marketin\u0161kih kanalov. Skozi skupinsko delo bodo izbrali 2-3 kanale za testiranje, pripravili na\u010drt ter dolo\u010dili pri\u010dakovane rezultate in cilje. Cilj prvega dne je oblikovati individualni na\u010drt testiranja najbolj obetavnih kanalov za njihov produkt ali storitev.<\/p>

Sreda, 9. oktober:<\/strong>\u00a0Osredoto\u010dili se bomo na postavitev marketin\u0161kega lijaka in merjenje uspe\u0161nosti kampanj. Udele\u017eenci bodo razumeli osnovne koncepte marketin\u0161kega lijaka in njegovih faz (zavedanje, interes, odlo\u010ditev, akcija, zvestoba). Spoznali bodo klju\u010dne metrike in KPI-je, kot so CAC, LTV, konverzijske stopnje in retencija strank. Prav tako bodo pregledali analiti\u010dna orodja (Google Analytics, Facebook Pixel, CRM sistemi\u2026) ter nastavili sledenje uporabni\u0161ki poti. V prakti\u010dni delavnici bodo v praksi nastavili marketin\u0161ki lijak in povezali analiti\u010dna orodja. Cilj drugega dne je, da bodo udele\u017eenci sposobni samostojno meriti in optimizirati svoje marketin\u0161ke aktivnosti.<\/p>

Sobota, 26. oktober:<\/strong>\u00a0Tema bo pregled rezultatov marketin\u0161kih testov in napredne strategije. Udele\u017eenci bodo predstavili svoje ugotovitve, diskutirali o skupnih trendih ter prejeli povratne informacije. Osredoto\u010dili se bomo na optimizacijo in skaliranje uspe\u0161nih kanalov z uporabo A\/B testiranja, personalizacije in segmentacije ob\u010dinstva. Pogovarjali se bomo o naprednih marketin\u0161kih strategijah, kot so growth hacking, uporaba umetne inteligence v marketingu ter influencer marketing. Program se bo zaklju\u010dil z izdelavo dolgoro\u010dne strategije in dolo\u010danjem naslednjih korakov. Cilj tretjega dne je, da udele\u017eenci odidejo z jasno vizijo za trajnostno rast podjetja.<\/p>

Vmesne aktivnosti (med 5. in 26. oktobrom): Udele\u017eenci bodo samostojno izvedli 2-3 marketin\u0161ke teste na podlagi na\u010drtov, izdelanih na prvem sre\u010danju, kar bo omogo\u010dilo prakti\u010dno uporabo pridobljenega znanja.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Govorca:
Matic U\u017emah<\/a>\u00a0– Matic U\u017emah je izku\u0161en strokovnjak na podro\u010dju SaaS industrije, s preko 15-letnimi izku\u0161njami na podro\u010dju operacij prihodkov, prodaje, marketinga in podpore strankam. Kot direktor operacij prihodkov v podjetju Colossyan, ki je specializirano za AI video produkcijo, je klju\u010den pri uvajanju inovativnih re\u0161itev, ki so bistveno zmanj\u0161ale stro\u0161ke video produkcije za velika podjetja. Matic je soustanovitelj ve\u010d uspe\u0161nih startupov, vklju\u010dno s Support Hero in Kupilokalno.si, ter partner na najve\u010dji konferenci o globoki tehnologiji in umetni inteligenci v regiji, Dragondays. Njegov uspe\u0161en poslovni pristop temelji na strate\u0161kem vodenju in analiti\u010dnemu razumevanju rasti podjetij.<\/p>

Sanja Zepan<\/a>\u00a0– Sanja Zepan, trenutno vodja komunikacij pri LUI in magistrica komunikologije, \u017ee od leta 2016 vodi svoj startup. Njeno delo vklju\u010duje vodenje celotne marketin\u0161ke strategije, s poudarkom na dru\u017ebenih omre\u017ejih, influencer marketingu in odnosih z javnostmi. Z njenimi prizadevanji so dosegli omembe v uglednih medijih, kot sta The Atlantic in Forbes, ter pritegnili ve\u010d sto tiso\u010d pla\u010dljivih uporabnikov.<\/p>

\u00a0<\/p>

Kdaj:<\/strong>\u00a05.10. ob 9:00, 9.10. ob 13:00, in 26.10. 2024 ob 9:00<\/p>

Kje:<\/strong>\u00a0LUI, Vojkova ulica 63, Ljubljana<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Untitled<\/a><\/p>

De minimis<\/strong><\/p>

Program ima za udele\u017eena podjetja naravo de minimis pomo\u010di na osnovi sheme: Program ukrepov MGT\u0160 za spodbujanje podjetni\u0161tva in konkuren\u010dnosti v obdobju 2024\u20132030 \u2013 de minimis (\u0161t. sheme: M001-2632616-2024). Vi\u0161ina de minimis pomo\u010di je 166,67\u20ac na udele\u017eeno podjetje.<\/p>

\u00bbAktivnost se izvaja v okviru JR Start-up konzorcij in jo sofinancirata Republika Slovenija in Evropska unija, in sicer iz Evropskega sklada za regionalni razvoj v okviru Programa evropske kohezijske politike v obdobju od 2021 do 2027.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Marketin\u0161ki Bootcamp je tridelni program, namenjen podjetnikom in \u010dlanom ekipe, ki skrbijo za marketing, ki \u017eelijo poglobiti svoje znanje ter pospe\u0161iti rast svojega podjetja.<\/p>","protected":false},"author":4,"featured_media":6533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-6520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"\nMarketing bootcamp - 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