{"id":6947,"date":"2024-11-22T09:19:47","date_gmt":"2024-11-22T09:19:47","guid":{"rendered":"https:\/\/lui.si\/?p=6947"},"modified":"2025-01-08T09:40:23","modified_gmt":"2025-01-08T09:40:23","slug":"odkrij-svojo-edinstveno-prednost-na-trgu-delavnica-z-janom-kajbo","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/odkrij-svojo-edinstveno-prednost-na-trgu-delavnica-z-janom-kajbo\/","title":{"rendered":"Odkrij svojo edinstveno prednost na trgu: delavnica z Janom Kajbo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6947\" class=\"elementor elementor-6947\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22cde3e2 e-flex e-con-boxed e-con e-parent\" data-id=\"22cde3e2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef75a4e elementor-widget elementor-widget-text-editor\" data-id=\"5ef75a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-olk-copy-source=\"MessageBody\"><p style=\"text-align: center;\"><em>Aktivnosti Ljubljanskega univerzitetnega inkubatorja\u00a0se izvajajo v okviru\u00a0<a href=\"https:\/\/lui.si\/en\/projekti\/sio-lui-2023-2025\/\">operacije JR podporno okolje 2023 \u2013 2025<\/a>, za (regijo) Osrednjeslovenska.<\/em><\/p><p>Ali veste, kaj vas resni\u010dno lo\u010di o konkurence?<\/p><p>V dana\u0161njem konkuren\u010dnem svetu je uspeh odvisen od tega, kako jasno komunicirate svojo vrednost in kako se razlikujete od drugih.<\/p><p>Pridru\u017eite se na\u0161i\u00a0<strong>brezpla\u010dni delavnici<\/strong>\u00a0in odkrijte svojo unikatno prednost (USP &#8211; Unique Selling Proposition &#8211; edinstvena prodajna oz. konkuren\u010dna prednost), ki bo kupce pritegnila prav k vam!<\/p><p>Na prakti\u010dni in interaktivni delavnici boste spoznali, kako prepoznati in jasno izraziti svojo konkuren\u010dno prednost ter kako jo uporabiti za ve\u010djo prepoznavnost in uspeh na trgu.<\/p><p><strong>CILJI IN VREDNOST DELAVNICE:<\/strong><\/p><ul><li><strong>prepoznavanje konkuren\u010dne prednosti<\/strong>\u00a0(USP): Nau\u010dite se, kako identificirati in oblikovati svojo edinstveno vrednost, ki vas postavlja v ospredje pred konkurenco;<\/li><li><strong>vpogled v vrednote kupcev<\/strong>: Razumeli boste, kaj je tisto, kar kupci najbolj cenijo, in kako lahko to vklju\u010dite v svoj nastop;<\/li><li><strong>izdelava mo\u010dnega sporo\u010dila<\/strong>: S pomo\u010djo prakti\u010dnih vaj boste oblikovali jasno, privla\u010dno sporo\u010dilo, ki u\u010dinkovito komunicira va\u0161o vrednost;<\/li><li><strong>uporaba USP v marketingu in komunikaciji<\/strong>: Raziskali bomo na\u010dine, kako svojo prednost uspe\u0161no vklju\u010diti v marketing in vsak stik s strankami.<\/li><\/ul><\/div><h5 class=\"x_elementToProof\"><b>O predavatelju:<\/b><\/h5><p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-6953 aligncenter\" src=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Jan_Mentorship-300x288.jpg\" alt=\"\" width=\"300\" height=\"288\" srcset=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Jan_Mentorship-300x288.jpg 300w, https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Jan_Mentorship-1024x983.jpg 1024w, https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Jan_Mentorship-768x737.jpg 768w, https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Jan_Mentorship-12x12.jpg 12w, https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Jan_Mentorship.jpg 1133w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><div class=\"x_elementToProof\"><p><strong>Jan Kajba<\/strong>\u00a0je strokovnjak za B2C poslovne strategije, ki ima ve\u010d kot desetletje izku\u0161enj v mednarodnem poslovnem okolju. Svojo kariero je gradil na vodilnih polo\u017eajih v priznanih multinacionalnih podjetjih, kot so\u00a0<strong>Robert Bosch GmbH<\/strong>, kjer se je ukvarjal s produktnim managementom,\u00a0<strong>GSK<\/strong>, kjer je bil Brand Manager za regijo Adriatics in Vodja prodaje za Slovenijo, ter\u00a0<strong>Coca-Cola HBC<\/strong>, kjer je bil Vodja marketinga za Slovenijo.<\/p><p>Od leta 2018 se Jan posve\u010da svetovanju podjetjem pri razvoju B2C produktov in storitev, pa tudi pri optimizaciji marketin\u0161kih in prodajnih strategij. Njegova prednost je poglobljeno razumevanje vedenja kupcev ter sposobnost razvijanja novih idej in izbolj\u0161anja poslovnih procesov, kar podjetjem pomaga dose\u010di ve\u010djo komercialno u\u010dinkovitost in uspe\u0161en vstop na trg.<\/p><\/div><div>\u00a0<\/div><div class=\"x_elementToProof\"><hr \/><p style=\"text-align: center;\"><strong>Delavnica je namenjena<\/strong>: Delavnica je primerna za samostojne podjetnike, obrtnike, mala in srednja podjetja ter startupe, ki \u017eelijo izstopati pred konkurenco in okrepiti svojo prisotnost na trgu.<\/p><p style=\"text-align: center;\"><strong>KDAJ<\/strong><b data-olk-copy-source=\"MessageBody\">:<\/b> sreda, 27. november, med 13:00 in 16:00 uro<\/p><p style=\"text-align: center;\"><strong>KJE<\/strong><b>:<\/b> LUI, Vojkova cesta 63, Ljubljana, 2. nadstropje in prek Zoom-a<\/p><p style=\"text-align: center;\">V primeru velikega \u0161tevila prijav bo delavnica izvedena na Ekonomski fakulteti.<\/p><p style=\"text-align: center;\">Udele\u017eba delavnice je brezpla\u010dna.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82e9193 e-flex e-con-boxed e-con e-parent\" data-id=\"82e9193\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56eb28 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a56eb28\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScdJhUO2M8kyonfVEzpLLrdBmZzbef0dxnXXOGD3or40pXmZA\/viewform\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRIJAVI SE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94a4d8f e-flex e-con-boxed e-con e-parent\" data-id=\"94a4d8f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ali veste, kaj vas resni\u010dno lo\u010di o konkurence?<\/p>\n<p>V dana\u0161njem konkuren\u010dnem svetu je uspeh odvisen od tega, kako jasno komunicirate svojo vrednost in kako se razlikujete od drugih.<\/p>\n<p>Pridru\u017eite se na\u0161i brezpla\u010dni delavnici in odkrijte svojo unikatno prednost (USP &#8211; Unique Selling Proposition &#8211; edinstvena prodajna oz. konkuren\u010dna prednost), ki bo kupce pritegnila prav k vam!<\/p>","protected":false},"author":4,"featured_media":6948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-6947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Odkrij svojo edinstveno prednost na trgu: delavnica z Janom Kajbo - LUI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/odkrij-svojo-edinstveno-prednost-na-trgu-delavnica-z-janom-kajbo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Odkrij svojo edinstveno prednost na trgu: delavnica z Janom Kajbo - LUI\" \/>\n<meta property=\"og:description\" content=\"Ali veste, kaj vas resni\u010dno lo\u010di o konkurence?  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