{"id":7210,"date":"2023-09-01T06:36:54","date_gmt":"2023-09-01T06:36:54","guid":{"rendered":"https:\/\/lui.si\/?p=7210"},"modified":"2024-12-06T06:41:39","modified_gmt":"2024-12-06T06:41:39","slug":"abc-podjetnistva-2023-2","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/abc-podjetnistva-2023-2\/","title":{"rendered":"Oblikovanje u\u010dinkovite ponudbe vrednosti (value proposition)"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7210\" class=\"elementor elementor-7210\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22cde3e2 e-flex e-con-boxed e-con e-parent\" data-id=\"22cde3e2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef75a4e elementor-widget elementor-widget-text-editor\" data-id=\"5ef75a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Dogodek sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj. Operacija se izvaja v okviru \u00bbOperativnega programa za izvajanje Evropske kohezijske politike v obdobju 2014 \u2013 2020\u00ab, prednostne osi: \u00bb3 Dinami\u010dno in konkuren\u010dno podjetni\u0161tvo za zeleno gospodarsko rast\u00ab.<\/em><\/p><p style=\"text-align: center;\"><em><a href=\"http:\/\/www.eu-skladi.si\/\" target=\"_blank\" rel=\"noopener\">www.eu-skladi.si<\/a><\/em><\/p><p>\u00a0<\/p><p>Ponudba vrednosti je splet koristi, ki jih kupec pri\u010dakuje od va\u0161ega podjetja. Opredeli, kaj je va\u0161a glavna konkuren\u010dna prednost in se spreminja glede na potrebe posameznega segmenta. Skozi \u010das in glede na spremenjene potrebe se seveda tudi spreminja, tako kot se spreminjajo lastnosti produktov ali storitev, ki jih prodajate.<\/p><p>Na delavnici bomo z razli\u010dnimi orodji, kot je na primer kanvas ponudbe vrednosti, oblikovali ponudbo vrednosti za posamezen segment.<\/p><p><strong>Na delavnici\u00a0boste dobili:<\/strong><\/p><ul><li>uporaben prakti\u010den pogled potenciala ideje za realizacijo na trgu,<\/li><li>znanje, kako oblikovati ponudbo vrednosti,<\/li><li>razumevanje koncepta ponudbe vrednosti in njene klju\u010dne vloge v poslovnem uspehu,<\/li><li>predstavitev orodij, kot je Business Model Canvas, za sistemati\u010dno razumevanje in oblikovanje ponudbe vrednosti,<\/li><li>(in nenazadnje) odli\u010dno prilo\u017enost za nova spoznanstva.<\/li><\/ul><p>Delavnica bo potekala izrazito\u00a0<strong>prakti\u010dno, saj boste delali na va\u0161ih primerih, predavatelj pa vam bo pomagal pri nalogah in vas usmerjal.\u00a0<\/strong><\/p><hr \/><p>Delavnico bo vodil\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/zupanb\/\" target=\"_blank\" rel=\"noopener\">dr. Bla\u017e Zupan<\/a>, docent na katedri za podjetni\u0161tvo na\u00a0<a href=\"http:\/\/www.ef.uni-lj.si\/\" target=\"_blank\" rel=\"noopener\">Ekonomski fakulteti<\/a>\u00a0Univerze v Ljubljani. Sodeluje pri \u0161tevilnih predmetih s podro\u010dja podjetni\u0161tva, \u0161e posebej je specializiran za razvoj novih idej, produktov in storitev. Poleg pedago\u0161kega in raziskovalnega dela je hkrati ustanovitelj in solastnik ve\u010d podjetij v Sloveniji in tujini. Deluje tudi na podro\u010dju svetovanja tako velikim podjetjem kot podjetnikom za\u010detnikom s podro\u010dja inovativnosti, analiz doma\u010dega in mednarodnega trga, poslovnih prilo\u017enosti, tr\u017eenja, financiranja in iskanja novih idej pri razvoju izdelkov in storitev s pomo\u010djo Design thinking in Lean (vitkih) metod.<\/p><div class=\"x_elementToProof\"><hr \/><p style=\"text-align: center;\"><strong>Delavnica je namenjena<\/strong>: startupom in vsem, ki ste na za\u010detku podjetni\u0161ke poti<\/p><p style=\"text-align: center;\"><strong>KDAJ<\/strong><b data-olk-copy-source=\"MessageBody\">:<\/b> sreda, 6. september, od 8:30 do 16:30<\/p><p style=\"text-align: center;\"><strong>KJE<\/strong><b>:<\/b> LUI, Vojkova cesta 63, Ljubljana, 2. nadstropje<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82e9193 e-flex e-con-boxed e-con e-parent\" data-id=\"82e9193\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56eb28 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a56eb28\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdL59LUFimd3XK1H6rT1CVOwO8vu59YSPQAZH9igcTi2ZxAoA\/closedform\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">prijavite se zdaj!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94a4d8f e-flex e-con-boxed e-con e-parent\" data-id=\"94a4d8f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5acb18 elementor-widget elementor-widget-text-editor\" data-id=\"b5acb18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7216 size-large\" src=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Logoti_SPOT_2023-1-1024x168.jpg\" alt=\"\" width=\"1024\" height=\"168\" srcset=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Logoti_SPOT_2023-1-1024x168.jpg 1024w, https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Logoti_SPOT_2023-1-300x49.jpg 300w, https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Logoti_SPOT_2023-1-768x126.jpg 768w, https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Logoti_SPOT_2023-1-1536x252.jpg 1536w, https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Logoti_SPOT_2023-1-18x3.jpg 18w, https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/Logoti_SPOT_2023-1.jpg 1640w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p style=\"text-align: center;\"><em>Projekt je sofinanciran s pomo\u010djo Evropskega sklada za regionalni razvoj, Ministrstvo za gospodarstvo, turizem in \u0161port ter SPIRIT, Javna agencija.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ponudba vrednosti je splet koristi, ki jih kupec pri\u010dakuje od va\u0161ega podjetja. Opredeli, kaj je va\u0161a glavna konkuren\u010dna prednost in se spreminja glede na potrebe posameznega segmenta. Skozi \u010das in glede na spremenjene potrebe se seveda tudi spreminja, tako kot se spreminjajo lastnosti produktov ali storitev, ki jih prodajate.<\/p>\n<p>Na delavnici bomo z razli\u010dnimi orodji, kot je na primer kanvas ponudbe vrednosti, oblikovali ponudbo vrednosti za posamezen segment.<\/p>","protected":false},"author":4,"featured_media":7211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-7210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Oblikovanje u\u010dinkovite ponudbe vrednosti (value proposition) - LUI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/abc-podjetnistva-2023-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oblikovanje u\u010dinkovite ponudbe vrednosti (value proposition) - LUI\" \/>\n<meta property=\"og:description\" content=\"Ponudba vrednosti je splet koristi, ki jih kupec pri\u010dakuje od va\u0161ega podjetja. Opredeli, kaj je va\u0161a glavna konkuren\u010dna prednost in se spreminja glede na potrebe posameznega segmenta. Skozi \u010das in glede na spremenjene potrebe se seveda tudi spreminja, tako kot se spreminjajo lastnosti produktov ali storitev, ki jih prodajate.  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