{"id":7361,"date":"2023-03-18T08:35:52","date_gmt":"2023-03-18T08:35:52","guid":{"rendered":"https:\/\/lui.si\/?p=7361"},"modified":"2024-12-06T08:40:35","modified_gmt":"2024-12-06T08:40:35","slug":"zakaj-bi-nekdo-kupil-moj-produkt","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/zakaj-bi-nekdo-kupil-moj-produkt\/","title":{"rendered":"Zakaj bi nekdo kupil moj produkt\/re\u0161itev?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7361\" class=\"elementor elementor-7361\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22cde3e2 e-con-full e-flex e-con e-parent\" data-id=\"22cde3e2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef75a4e elementor-widget elementor-widget-text-editor\" data-id=\"5ef75a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Dogodek sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj. Operacija se izvaja v okviru \u00bbOperativnega programa za izvajanje Evropske kohezijske politike v obdobju 2014 \u2013 2020\u00ab, prednostne osi: \u00bb3 Dinami\u010dno in konkuren\u010dno podjetni\u0161tvo za zeleno gospodarsko rast\u00ab.<\/em><\/p><p style=\"text-align: center;\"><strong><em><a href=\"http:\/\/www.eu-skladi.si\/\" target=\"_blank\" rel=\"noopener\">www.eu-skladi.si<\/a><\/em><\/strong><\/p><p>\u00a0<\/p><p>Zakaj kupimo nek produkt ali storitev? Ker nam, vsaj v tistem trenutku, re\u0161i problem ali zadovolji na\u0161e potrebe oziroma \u017eelje. Razen izjem, stranki ne ponujamo samo produkta ali storitve, temve\u010d vrednost, ki jo ima produkt ali storitev za stranko. Mobilnega telefona ne kupimo zaradi telefona samega. Telefoni so razli\u010dni, prav tako njihove zmogljivosti in cena. Danes se na trgu prodajajo tako telefoni brez posebnih funkcij in s tipkami kot tudi najzmogljivej\u0161i pametni telefoni presti\u017enih znamk. Vsak telefon ima svojega kupca, le-teh pa imajo eni ve\u010d eni manj.<\/p><p>Poznavanje vrednosti produkta ali storitve, ki jo ponujamo, je klju\u010dnega pomena. Vsaka ponudba vrednosti (value proposition) je sestavljena iz produktov in\/ali storitev, ki ustreza zahtevam dolo\u010denega segmenta strank. Nekatere ponudbe vrednosti so lahko inovativne in predstavljajo novo ali prelomno ponudbo. Druge so lahko podobne obstoje\u010dim tr\u017enim ponudbam, vendar z dodanimi zna\u010dilnostmi in atributi. Ali pa so enostavno samo na\u0161li prave kupce, ki i\u0161\u010dejo to\u010dno tako vrednost.<\/p><p>Na delavnici se bomo nau\u010dili, kako spoznati stranko, razumeti vrednost, ki jo ima na\u0161 produkt ali storitev ter kako segmentirati trg.\u00a0<\/p><p>Delavnica bo potekala v okviru dogodkov\u00a0<a href=\"https:\/\/kc.uni-lj.si\/sl\/izpostavljeno\/2021100511235486\/karierne-potke\" target=\"_blank\" rel=\"noopener\">Podjetni\u0161ke potke<\/a>\u00a0<a href=\"https:\/\/kc.uni-lj.si\/\" target=\"_blank\" rel=\"noopener\">Kariernih centrov Univerze v Ljubljani<\/a>.<\/p><hr \/><p style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/spela-rozman-dolenc-6a31a2b\" target=\"_blank\" rel=\"noopener\">\u0160pela Rozman Dolenc<\/a>\u00a0je vodja projektov in pomo\u010dnica direktorja na Ljubljanskem univerzitetnem inkubatorju. \u017de vrsto let pomaga inovativnim posameznikom skozi prve korake na poti do uspe\u0161nega startupa.<\/p><p><img decoding=\"async\" class=\"alignnone size-full wp-image-7364 aligncenter\" src=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/spela_rozman_dolenc.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/spela_rozman_dolenc.jpg 200w, https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/spela_rozman_dolenc-150x150.jpg 150w, https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/spela_rozman_dolenc-12x12.jpg 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p><div class=\"x_elementToProof\"><hr \/><p style=\"text-align: center;\"><strong>Delavnica je namenjena<\/strong>: \u0161tudentom Univerze v Ljubljani, podjetnikom ter tistim, ki bi radi razvili svojo idejo. Udele\u017eba je brezpla\u010dna,\u00a0prijava pa poteka preko portala POPR.<\/p><p style=\"text-align: center;\"><strong>KDAJ<\/strong><b data-olk-copy-source=\"MessageBody\">:<\/b> torek, 28. 3. 2023, od 13.00 do 15.00<\/p><p style=\"text-align: center;\"><strong>KJE<\/strong><b>:<\/b> <strong>ONLINE<\/strong><\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82e9193 e-flex e-con-boxed e-con e-parent\" data-id=\"82e9193\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56eb28 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a56eb28\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZcvc--vrTosEtUpAmWLKBQIx7wtfTnkpr2i\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRIJAVI SE ZDAJ!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94a4d8f e-flex e-con-boxed e-con e-parent\" data-id=\"94a4d8f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30218cd elementor-widget elementor-widget-text-editor\" data-id=\"30218cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 style=\"text-align: center;\">\u00a0Vabljeni!<\/h4><h4 style=\"text-align: center;\">LUI team<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Zakaj kupimo nek produkt ali storitev? Ker nam, vsaj v tistem trenutku, re\u0161i problem ali zadovolji na\u0161e potrebe oziroma \u017eelje. Razen izjem, stranki ne ponujamo samo produkta ali storitve, temve\u010d vrednost, ki jo ima produkt ali storitev za stranko. Mobilnega telefona ne kupimo zaradi telefona samega. Telefoni so razli\u010dni, prav tako njihove zmogljivosti in cena. Danes se na trgu prodajajo tako telefoni brez posebnih funkcij in s tipkami kot tudi najzmogljivej\u0161i pametni telefoni presti\u017enih znamk. Vsak telefon ima svojega kupca, le-teh pa imajo eni ve\u010d eni manj.<\/p>","protected":false},"author":4,"featured_media":7362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-7361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zakaj bi nekdo kupil moj produkt\/re\u0161itev? - LUI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/zakaj-bi-nekdo-kupil-moj-produkt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zakaj bi nekdo kupil moj produkt\/re\u0161itev? - LUI\" \/>\n<meta property=\"og:description\" content=\"Zakaj kupimo nek produkt ali storitev? Ker nam, vsaj v tistem trenutku, re\u0161i problem ali zadovolji na\u0161e potrebe oziroma \u017eelje. Razen izjem, stranki ne ponujamo samo produkta ali storitve, temve\u010d vrednost, ki jo ima produkt ali storitev za stranko. Mobilnega telefona ne kupimo zaradi telefona samega. Telefoni so razli\u010dni, prav tako njihove zmogljivosti in cena. Danes se na trgu prodajajo tako telefoni brez posebnih funkcij in s tipkami kot tudi najzmogljivej\u0161i pametni telefoni presti\u017enih znamk. 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