{"id":7900,"date":"2022-04-09T08:32:16","date_gmt":"2022-04-09T08:32:16","guid":{"rendered":"https:\/\/lui.si\/?p=7900"},"modified":"2024-12-09T08:36:35","modified_gmt":"2024-12-09T08:36:35","slug":"go-to-market-strategy","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/go-to-market-strategy\/","title":{"rendered":"Go-to-market strategy"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Dogodek sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj. Operacija se izvaja v okviru \u00bbOperativnega programa za izvajanje Evropske kohezijske politike v obdobju 2014 \u2013 2020\u00ab, prednostne osi: \u00bb3 Dinami\u010dno in konkuren\u010dno podjetni\u0161tvo za zeleno gospodarsko rast\u00ab.<\/em><\/p>

www.eu-skladi.si<\/a><\/em><\/p>

\u00a0<\/p>

Create your\u00a0go-to-market strategy<\/strong>\u00a0and define\u00a0what market fit is<\/strong>\u00a0for you.<\/p>

In this workshop, we will discuss how to create and launch a\u00a0go-to-market plan that focuses on fine tuning your launch strategy<\/strong>\u00a0for success while defining what product-market fit looks like for your busines.<\/p>

And why is\u00a0product-market fit<\/strong>\u00a0important?<\/p>

Product-market fit is the\u00a0golden rule<\/strong>\u00a0for any startup \u2013 entrepreneurs need it or their concept will fail. However, defining product-market fit isn\u2019t as easy as it sounds because it requires a deep understanding of the market you are targeting.<\/p>

Product-market fit is\u00a0more than simply providing value<\/strong>, it\u2019s about providing the right solution to the right person and being able to clearly explain why your product is valuable to them.<\/p>

You haven\u2019t successfully achieved product-market fit until your prospects can tell you why your product is valuable and then offer to buy it.<\/p><\/div>

Jon Butterfield<\/a>\u00a0has been a serial entrepreneur, building products and leading teams on multiple continents, from London, Los Angeles and Amsterdam, for over 15 years, before settling down in Slovenia. Today, he is the Head of Growth at\u00a0Speedinvest<\/a>, one of Europe’s largest seed-stage investors with over 400 million \u20ac in seed capital.<\/p>

\"Bla\u017e<\/p>

\u00a0<\/p>

Delavnica bo potekala\u00a0v angle\u0161kem jeziku.<\/strong><\/p>

\u00a0Delavnica je namenjena<\/strong>: startup podjetnikom<\/p>

\u00a0KDAJ<\/strong>: \u010detrtek, 19. april, od 13.00 do 16.00<\/p>

KJE<\/strong>:\u00a0ONLINE<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tPRIJAVITE SE ZDAJ!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\u00a0Vabljeni!<\/h4>

LUI team<\/h4>

\u00a0<\/p>

*Delavnice se ne snemajo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Create your go-to-market strategy and define what market fit is for you.<\/p>","protected":false},"author":4,"featured_media":7901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-7900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"\nGo-to-market strategy - LUI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/go-to-market-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Go-to-market strategy - LUI\" \/>\n<meta property=\"og:description\" content=\"Create your go-to-market strategy and define what market fit is for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lui.si\/en\/dogodki\/go-to-market-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"LUI\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-09T08:32:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-09T08:36:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/go-to-market.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lui\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lui\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/\"},\"author\":{\"name\":\"Lui\",\"@id\":\"https:\/\/lui.si\/#\/schema\/person\/db709e9f4661816cdc63ce5d44831e1e\"},\"headline\":\"Go-to-market strategy\",\"datePublished\":\"2022-04-09T08:32:16+00:00\",\"dateModified\":\"2024-12-09T08:36:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/\"},\"wordCount\":273,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/lui.si\/#organization\"},\"image\":{\"@id\":\"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/go-to-market.png\",\"articleSection\":[\"Dogodki\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/\",\"url\":\"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/\",\"name\":\"Go-to-market strategy - LUI\",\"isPartOf\":{\"@id\":\"https:\/\/lui.si\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/go-to-market.png\",\"datePublished\":\"2022-04-09T08:32:16+00:00\",\"dateModified\":\"2024-12-09T08:36:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#primaryimage\",\"url\":\"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/go-to-market.png\",\"contentUrl\":\"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/go-to-market.png\",\"width\":940,\"height\":788},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lui.si\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Go-to-market strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lui.si\/#website\",\"url\":\"https:\/\/lui.si\/\",\"name\":\"LUI\",\"description\":\"Ljubljanski univerzitetni inkubator (LUI)\",\"publisher\":{\"@id\":\"https:\/\/lui.si\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lui.si\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/lui.si\/#organization\",\"name\":\"LUI\",\"url\":\"https:\/\/lui.si\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lui.si\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/lui.si\/wp-content\/uploads\/2024\/08\/LOGO_LUI-1.svg\",\"contentUrl\":\"https:\/\/lui.si\/wp-content\/uploads\/2024\/08\/LOGO_LUI-1.svg\",\"width\":109,\"height\":64,\"caption\":\"LUI\"},\"image\":{\"@id\":\"https:\/\/lui.si\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/lui.si\/#\/schema\/person\/db709e9f4661816cdc63ce5d44831e1e\",\"name\":\"Lui\",\"url\":\"https:\/\/lui.si\/en\/author\/lui_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Go-to-market strategy - LUI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lui.si\/en\/dogodki\/go-to-market-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Go-to-market strategy - LUI","og_description":"Create your go-to-market strategy and define what market fit is for you.","og_url":"https:\/\/lui.si\/en\/dogodki\/go-to-market-strategy\/","og_site_name":"LUI","article_published_time":"2022-04-09T08:32:16+00:00","article_modified_time":"2024-12-09T08:36:35+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/go-to-market.png","type":"image\/png"}],"author":"Lui","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lui","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#article","isPartOf":{"@id":"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/"},"author":{"name":"Lui","@id":"https:\/\/lui.si\/#\/schema\/person\/db709e9f4661816cdc63ce5d44831e1e"},"headline":"Go-to-market strategy","datePublished":"2022-04-09T08:32:16+00:00","dateModified":"2024-12-09T08:36:35+00:00","mainEntityOfPage":{"@id":"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/"},"wordCount":273,"commentCount":0,"publisher":{"@id":"https:\/\/lui.si\/#organization"},"image":{"@id":"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/go-to-market.png","articleSection":["Dogodki"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/","url":"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/","name":"Go-to-market strategy - LUI","isPartOf":{"@id":"https:\/\/lui.si\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#primaryimage"},"image":{"@id":"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/go-to-market.png","datePublished":"2022-04-09T08:32:16+00:00","dateModified":"2024-12-09T08:36:35+00:00","breadcrumb":{"@id":"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lui.si\/dogodki\/go-to-market-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#primaryimage","url":"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/go-to-market.png","contentUrl":"https:\/\/lui.si\/wp-content\/uploads\/2024\/12\/go-to-market.png","width":940,"height":788},{"@type":"BreadcrumbList","@id":"https:\/\/lui.si\/dogodki\/go-to-market-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lui.si\/"},{"@type":"ListItem","position":2,"name":"Go-to-market strategy"}]},{"@type":"WebSite","@id":"https:\/\/lui.si\/#website","url":"https:\/\/lui.si\/","name":"LUI","description":"Ljubljanski univerzitetni inkubator (LUI)","publisher":{"@id":"https:\/\/lui.si\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lui.si\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lui.si\/#organization","name":"LUI","url":"https:\/\/lui.si\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lui.si\/#\/schema\/logo\/image\/","url":"https:\/\/lui.si\/wp-content\/uploads\/2024\/08\/LOGO_LUI-1.svg","contentUrl":"https:\/\/lui.si\/wp-content\/uploads\/2024\/08\/LOGO_LUI-1.svg","width":109,"height":64,"caption":"LUI"},"image":{"@id":"https:\/\/lui.si\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lui.si\/#\/schema\/person\/db709e9f4661816cdc63ce5d44831e1e","name":"Lui","url":"https:\/\/lui.si\/en\/author\/lui_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/posts\/7900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/comments?post=7900"}],"version-history":[{"count":8,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/posts\/7900\/revisions"}],"predecessor-version":[{"id":7909,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/posts\/7900\/revisions\/7909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/media\/7901"}],"wp:attachment":[{"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/media?parent=7900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/categories?post=7900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lui.si\/en\/wp-json\/wp\/v2\/tags?post=7900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}