{"id":8039,"date":"2022-02-24T10:25:32","date_gmt":"2022-02-24T10:25:32","guid":{"rendered":"https:\/\/lui.si\/?p=8039"},"modified":"2024-12-09T10:27:41","modified_gmt":"2024-12-09T10:27:41","slug":"oblikovanje-cene","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/oblikovanje-cene\/","title":{"rendered":"Postavi pravo ceno"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8039\" class=\"elementor elementor-8039\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22cde3e2 e-flex e-con-boxed e-con e-parent\" data-id=\"22cde3e2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef75a4e elementor-widget elementor-widget-text-editor\" data-id=\"5ef75a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Dogodek sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj. Operacija se izvaja v okviru \u00bbOperativnega programa za izvajanje Evropske kohezijske politike v obdobju 2014 \u2013 2020\u00ab, prednostne osi: \u00bb3 Dinami\u010dno in konkuren\u010dno podjetni\u0161tvo za zeleno gospodarsko rast\u00ab.<\/em><\/p><p style=\"text-align: center;\"><strong><em><a href=\"http:\/\/www.eu-skladi.si\/\" target=\"_blank\" rel=\"noopener\">www.eu-skladi.si<\/a><\/em><\/strong><\/p><p>\u00a0<\/p><p>Vsak podjetnik se \u017ee zgodaj sre\u010da z vpra\u0161anjem vrednosti svojega izdelka ali storitve na trgu.\u00a0<strong>Kako postaviti pravo ceno?<\/strong><\/p><p>\u010ce na trgu nastopite s prenizko ceno, tvegate percepcijo cenenosti oz. slab\u0161ega izdelka. A \u010de dolo\u010dite previsoko ceno, bodo potro\u0161niki za upravi\u010denost vrednosti zahtevali res izjemno korist in druga\u010dnost izdelka. Da bo va\u0161 posel uspe\u0161en, pa morate ne le prodati dovolj za kritje vseh stro\u0161kov podjetja, ampak tudi ustvarjati dobi\u010dek.\u00a0<\/p><ul><li>Kako torej dolo\u010diti ceno?<\/li><li>Kaj so osnovni pogoji za oblikovanje cene?<\/li><li>Kak\u0161ne vrste stro\u0161kov poznamo oziroma lahko identificiramo?<\/li><li>Kak\u0161ne so obstoje\u010de cenovne politike in modeli?<\/li><li>Kako spremljati u\u010dinkovitost in posel v \u0161tevilkah?<\/li><\/ul><p>\u00a0<\/p><hr \/><p><a href=\"https:\/\/www.linkedin.com\/in\/nina-dremelj-a507795a\/\" target=\"_blank\" rel=\"noopener\">Nina Dremelj<\/a>\u00a0je predsednica Poslovnih angelov Slovenije. Ima ve\u010d kot 10 let izku\u0161enj v investicijskem in poslovnem svetu, ter sodelovanju z inovativnimi, naprednimi in proaktivnimi startupi. Njena najve\u010dja strast je pomagati podjetnikom, da svoje ideje spremenijo v resni\u010dna, uspe\u0161na podjetja. Trenutno je posve\u010dena podjetju\u00a0<a href=\"https:\/\/www.alita-capital.com\/\" target=\"_blank\" rel=\"noopener\">Alita Capital<\/a>, kjer vlagajo v tvegani kapital na poseben na\u010din &#8211; razmeroma majhne zneske, a veliko svojega \u010dasa in znanja v izjemno zgodnje ekipe oz. projekte.<\/p><p>\u00a0<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lui.si\/images\/galerije\/dogodki\/delavnice\/NinaDremelj.JPG\" alt=\"Nina Dremelj\" width=\"226\" height=\"339\" \/><\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><strong>Delavnica je namenjena<\/strong>: Startup podjetnikom<\/p><p style=\"text-align: center;\">\u00a0<strong>KDAJ<\/strong>: torek, 1. marec, od 13.00 do 16.00<\/p><p style=\"text-align: center;\"><strong>KJE<\/strong>:\u00a0<strong>ONLINE<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82e9193 e-flex e-con-boxed e-con e-parent\" data-id=\"82e9193\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56eb28 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a56eb28\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZYrdeugrD8qHdYxKH84PjW4uKQeCoeVFqfG\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRIJAVI SE ZDAJ!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94a4d8f e-flex e-con-boxed e-con e-parent\" data-id=\"94a4d8f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5acb18 elementor-widget elementor-widget-text-editor\" data-id=\"b5acb18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 style=\"text-align: center;\">Vabljeni!<\/h4><h4 style=\"text-align: center;\">LUI team<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vsak podjetnik se \u017ee zgodaj sre\u010da z vpra\u0161anjem vrednosti svojega izdelka ali storitve na trgu. Kako postaviti pravo ceno?<\/p>","protected":false},"author":4,"featured_media":8040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-8039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Postavi pravo ceno - LUI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/oblikovanje-cene\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Postavi pravo ceno - LUI\" \/>\n<meta property=\"og:description\" content=\"Vsak podjetnik se \u017ee zgodaj sre\u010da z vpra\u0161anjem vrednosti svojega izdelka ali storitve na trgu. 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