{"id":8061,"date":"2022-02-12T10:37:40","date_gmt":"2022-02-12T10:37:40","guid":{"rendered":"https:\/\/lui.si\/?p=8061"},"modified":"2024-12-09T10:41:03","modified_gmt":"2024-12-09T10:41:03","slug":"facebook-in-instagram-oglasevanje-2","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/facebook-in-instagram-oglasevanje-2\/","title":{"rendered":"Napredno Facebook in Instagram ogla\u0161evanje"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8061\" class=\"elementor elementor-8061\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22cde3e2 e-flex e-con-boxed e-con e-parent\" data-id=\"22cde3e2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef75a4e elementor-widget elementor-widget-text-editor\" data-id=\"5ef75a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Dogodek sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj. Operacija se izvaja v okviru \u00bbOperativnega programa za izvajanje Evropske kohezijske politike v obdobju 2014 \u2013 2020\u00ab, prednostne osi: \u00bb3 Dinami\u010dno in konkuren\u010dno podjetni\u0161tvo za zeleno gospodarsko rast\u00ab.<\/em><\/p><p style=\"text-align: center;\"><strong><em><a href=\"http:\/\/www.eu-skladi.si\/\" target=\"_blank\" rel=\"noopener\">www.eu-skladi.si<\/a><\/em><\/strong><\/p><p>\u00a0<\/p><p>Na naprednej\u0161i delavnici za ogla\u0161evanje na Facebooku in Instagramu bomo spoznali\u00a0<strong>klju\u010dne korake do uspe\u0161nih ogla\u0161evalskih kampanj<\/strong>. Pogledali si bomo:<\/p><ul><li>orodja za ogla\u0161evanje Ads Manager in Business\u00a0Manager,<\/li><li>interpretacijo kazalnikov uspeha,<\/li><li>kreiranje naprednih metrik,<\/li><li>taktike za hitro in uspe\u0161no testiranje,<\/li><li>kreairanje oglasov za razli\u010dne tipe kampanj,<\/li><li>ustvarjanje naprednih ob\u010dinstev po meri,<\/li><li>Facebook Pixel,<\/li><li>uporabo UTM oznak za preverjanje uspe\u0161nosti,<\/li><li>napotke za Facebook in Instagram ogla\u0161evanje v tujini.<\/li><\/ul><p>\u00a0<\/p><hr \/><p><a href=\"https:\/\/www.linkedin.com\/in\/tilen-locniskar\" target=\"_blank\" rel=\"noopener\">Tilen Lo\u010dni\u0161kar<\/a>\u00a0je z ogla\u0161evanjem na Facebooku in Instagramu pri\u010del v \u010dasih, ko je bil slideshow najbolj fensi kreativa, CPM v ZDA pa krepko pod 10 evrov. Kalil se je v ve\u010djih ogla\u0161evalskih agencijah, v zadnjih letih pa je postavljal ogla\u0161evalske kampanje za razli\u010dna direct-to-consumer podjetja. Danes vodi ogla\u0161evanje na razli\u010dnih platformah za podjetje Iro ter svetuje posameznikom in podjetjem, ki si \u017eelijo bolj u\u010dinkovitega ogla\u0161evanja na Facebooku in Instagramu.<\/p><p>\u00a0<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lui.si\/images\/galerije\/dogodki\/delavnice\/Tilen_Lo%C4%8Dni%C5%A1kar_2022.jpg\" alt=\"Tilen Lo\u010dni\u0161kar\" width=\"226\" height=\"228\" \/><\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><strong>Delavnica je namenjena<\/strong>: Startup podjetnikom<\/p><p style=\"text-align: center;\">\u00a0<strong>KDAJ<\/strong>: torek, 22. februar, od 10.00 do 11.00<\/p><p style=\"text-align: center;\"><strong>KJE<\/strong>:\u00a0<strong>ONLINE<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82e9193 e-flex e-con-boxed e-con e-parent\" data-id=\"82e9193\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56eb28 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a56eb28\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZIvceivqT0tGNcYm-9MSMgBb897PJum6r3i\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRIJAVI SE zdaj!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94a4d8f e-flex e-con-boxed e-con e-parent\" data-id=\"94a4d8f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5acb18 elementor-widget elementor-widget-text-editor\" data-id=\"b5acb18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 style=\"text-align: center;\">Vabljeni!<\/h4><h4 style=\"text-align: center;\">LUI team<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Na naprednej\u0161i delavnici za ogla\u0161evanje na Facebooku in Instagramu bomo spoznali klju\u010dne korake do uspe\u0161nih ogla\u0161evalskih kampanj. <\/p>","protected":false},"author":4,"featured_media":8062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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