{"id":8083,"date":"2022-02-05T10:45:40","date_gmt":"2022-02-05T10:45:40","guid":{"rendered":"https:\/\/lui.si\/?p=8083"},"modified":"2024-12-09T10:47:41","modified_gmt":"2024-12-09T10:47:41","slug":"iskalni-marketing","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/iskalni-marketing\/","title":{"rendered":"Iskalni marketing (SEM) in Google Ads"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8083\" class=\"elementor elementor-8083\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22cde3e2 e-flex e-con-boxed e-con e-parent\" data-id=\"22cde3e2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef75a4e elementor-widget elementor-widget-text-editor\" data-id=\"5ef75a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Dogodek sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj. Operacija se izvaja v okviru \u00bbOperativnega programa za izvajanje Evropske kohezijske politike v obdobju 2014 \u2013 2020\u00ab, prednostne osi: \u00bb3 Dinami\u010dno in konkuren\u010dno podjetni\u0161tvo za zeleno gospodarsko rast\u00ab.<\/em><\/p><p style=\"text-align: center;\"><strong><em><a href=\"http:\/\/www.eu-skladi.si\/\" target=\"_blank\" rel=\"noopener\">www.eu-skladi.si<\/a><\/em><\/strong><\/p><p>\u00a0<\/p><p><strong>Iskalni marketing<\/strong>\u00a0spada med pomembnej\u0161a\u00a0<strong>orodja za ogla\u0161evanje va\u0161ih storitev ali izdelkov<\/strong>. Na spletu va\u0161 produkt ali storitev vsakodnevno i\u0161\u010de veliko \u0161tevilo uporabnikov, a vi ste tisti, ki jih morate znati pripeljati do svoje spletne strani. Pridru\u017eite se nam na delavnici in izpilite svojo spletno &#8220;igro&#8221;. Spoznali boste:<\/p><ul><li>pomen iskalnega marketinga,<\/li><li>porazdelitev klikov na prvi strani rezultatov iskanj,<\/li><li>pravilno izbiro klju\u010dnih besed,<\/li><li>10 klju\u010dnih korakov pri vzpostavitvi Google oglasov,<\/li><li>najpogostej\u0161e napake pri upravljanju oglasnih kampanj,<\/li><li>skrivnosti uporabe negativnih besed za prihranek denarja,<\/li><li>spremljanje CTR, pozicije oglasa in oceno kakovosti,<\/li><li>na\u010dine meritve konverzij in vi\u0161ine sprejemljivih stro\u0161kov na konverzijo,<\/li><li>akcije ponovnega tr\u017eenja (remarketing)<\/li><li>na\u010dine pravilne nastavitve prikazov za manj\u0161i stro\u0161ek,<\/li><li>merjenje u\u010dinkovitosti oglasnih akcij in pripravo poro\u010dil.<\/li><\/ul><p>\u00a0<\/p><hr \/><p><a href=\"https:\/\/www.linkedin.com\/in\/nasvet\/\" target=\"_blank\" rel=\"noopener\">Mag. Rado\u0161 Skrt<\/a>\u00a0je specialist za Google in Facebook ogla\u0161evanje ter za optimizacijo spletnih strani (SEO). Je redni predavatelj na delavnicah, seminarjih in konferencah, ki obravnavajo tematiko internetnega marketinga. Od leta 2016 je tudi mednarodno certificirani DIMAQ master trener. Njegovo podjetje\u00a0<a href=\"https:\/\/www.nasvet.com\/\" target=\"_blank\" rel=\"noopener\">Nasvet.com<\/a>\u00a0ima \u017ee vrsto let status Google Partnerja ter pridobljene Googlove certifikate za Search Advertising, Mobile Advertising, Video Ads, Display Advertising, Shopping in Digital Sales.<\/p><p>\u00a0<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lui.si\/images\/galerije\/dogodki\/delavnice\/Rado%C5%A1_Skrt_1.jpg\" alt=\"Rok Stritar\" width=\"226\" height=\"207\" \/><\/p><p>\u00a0<\/p><p style=\"text-align: center;\">\u00a0<strong>Delavnica je namenjena<\/strong>: Startup podjetnikom<\/p><p style=\"text-align: center;\">\u00a0<strong>KDAJ<\/strong>: torek, 15. februar, od 10. do 13. ure<\/p><p style=\"text-align: center;\"><strong>KJE<\/strong>:\u00a0<strong>ONLINE<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82e9193 e-flex e-con-boxed e-con e-parent\" data-id=\"82e9193\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56eb28 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a56eb28\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZIodOGrpzsjHdJJGVva3tWv1kjVHYzft6wS\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRIJAVI SE zdaj!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94a4d8f e-flex e-con-boxed e-con e-parent\" data-id=\"94a4d8f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5acb18 elementor-widget elementor-widget-text-editor\" data-id=\"b5acb18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 style=\"text-align: center;\">Vabljeni!<\/h4><h4 style=\"text-align: center;\">LUI team<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Iskalni marketing spada med pomembnej\u0161a orodja za ogla\u0161evanje va\u0161ih storitev ali izdelkov.<\/p>","protected":false},"author":4,"featured_media":8084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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