{"id":8093,"date":"2022-02-01T10:49:09","date_gmt":"2022-02-01T10:49:09","guid":{"rendered":"https:\/\/lui.si\/?p=8093"},"modified":"2024-12-09T10:52:06","modified_gmt":"2024-12-09T10:52:06","slug":"seo","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/seo\/","title":{"rendered":"Optimiziraj svojo spletno stran &#8211; SEO"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8093\" class=\"elementor elementor-8093\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22cde3e2 e-flex e-con-boxed e-con e-parent\" data-id=\"22cde3e2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef75a4e elementor-widget elementor-widget-text-editor\" data-id=\"5ef75a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Dogodek sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj. Operacija se izvaja v okviru \u00bbOperativnega programa za izvajanje Evropske kohezijske politike v obdobju 2014 \u2013 2020\u00ab, prednostne osi: \u00bb3 Dinami\u010dno in konkuren\u010dno podjetni\u0161tvo za zeleno gospodarsko rast\u00ab.<\/em><\/p><p style=\"text-align: center;\"><em><a href=\"http:\/\/www.eu-skladi.si\/\" target=\"_blank\" rel=\"noopener\">www.eu-skladi.si<\/a><\/em><\/p><p>\u00a0<\/p><p>Verjetno ste \u017ee sli\u0161ali za kratico\u00a0<strong>SEO<\/strong>? Search Engine Optimization oziroma\u00a0<strong>optimizacija spletnih strani<\/strong>\u00a0je klju\u010dna za<strong>\u00a0vidnost<\/strong>\u00a0va\u0161e spletne strani in \u010dim vi\u0161je\u00a0<strong>pozicioniranje<\/strong>\u00a0v spletnih brskalnikih. Na delavnici se boste seznanili s tremi najpomembnej\u0161imi sklopi optimizacije: vsebinsko optimizacijo, tehni\u010dno optimizacijo in gradnjo povezav.<\/p><p><strong>Vsebinska optimizacija<\/strong>\u00a0se nana\u0161a na optimizacijo vseh vidnih elementov na spletni strani (vsebina, slike, naslovi, podnaslovi, navigacija,\u2026).\u00a0<strong>Tehni\u010dna optimizacija<\/strong>\u00a0se nana\u0161a na optimizacijo html kode, na hitrost nalaganja, 301 redirecte, meta opise, canonical povezave, idr.\u00a0<strong>Gradnja povezav<\/strong>\u00a0je najbolj pomembno in hkrati tudi najbolj kompleksno podro\u010dje, saj zahteva pridobitev \u010dim ve\u010d kvalitetnih povezav pomembnih in tudi tematsko sorodnih spletnih strani.<\/p><p>Na delavnici boste spoznali:<\/p><ul><li>pomen prvih pozicij v iskalnikih in razse\u017enost posledic Googlovih sprememb,<\/li><li>klju\u010dne besede za uspe\u0161no optimizacijo,<\/li><li>na\u010din kori\u0161\u010denja podatkov Pay-per-click kampanj za SEO potrebe,<\/li><li>tipe najpomembnej\u0161ih elementov vsebinske optimizacije spletne strani,<\/li><li>pravila pisanja za splet in za SEO potrebe,<\/li><li>najpogostej\u0161e napake pri optimizaciji spletnega mesta,<\/li><li>razloge izgube pozicije na iskalnikih po prenovi spletne strani,<\/li><li>301 preusmeritve, canonical povezave, hitrost nalaganja,<\/li><li>podvajanje vsebine in canonical povezave,<\/li><li>pomen zunanjih povezav in osnove gradnje povezav.<\/li><\/ul><p>\u00a0<\/p><hr \/><p><a href=\"https:\/\/www.linkedin.com\/in\/nasvet\/\" target=\"_blank\" rel=\"noopener\">Mag. Rado\u0161 Skrt<\/a>\u00a0je\u00a0specialist za optimizacijo spletnih strani (SEO)\u00a0ter Google in Facebook ogla\u0161evanje. Je redni predavatelj na delavnicah, seminarjih in konferencah s podro\u010dja internetnega marketinga. Od leta 2016 je tudi mednarodno certificirani DIMAQ master trener. Njegovo podjetje\u00a0<a href=\"https:\/\/www.nasvet.com\/\" target=\"_blank\" rel=\"noopener\">Nasvet.com<\/a>\u00a0ima \u017ee vrsto let status Google Partnerja ter pridobljene Googlove certifikate za Search Advertising, Mobile Advertising, Video Ads, Display Advertising, Shopping in Digital Sales.<\/p><p>\u00a0<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lui.si\/images\/galerije\/dogodki\/delavnice\/Rado%C5%A1_Skrt_1.jpg\" alt=\"Rok Stritar\" width=\"226\" height=\"207\" \/><\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><strong>Delavnica je namenjena<\/strong>: LUI predinkubirancem in inkubirancem ter vsem mladim podjetnikom, ki urejate lastno spletno stran<\/p><p style=\"text-align: center;\">\u00a0<strong>KDAJ<\/strong>: \u010detrtek, 10. februar, od 10. do 13. ure<\/p><p style=\"text-align: center;\"><strong>KJE<\/strong>:\u00a0<strong>ONLINE<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82e9193 e-flex e-con-boxed e-con e-parent\" data-id=\"82e9193\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56eb28 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a56eb28\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/us02web.zoom.us\/meeting\/register\/tZIlceuoqTgpGdHngX9x3riqA5GnVHnEFEO9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PRIJAVI SE ZDAJ!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94a4d8f e-flex e-con-boxed e-con e-parent\" data-id=\"94a4d8f\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5acb18 elementor-widget elementor-widget-text-editor\" data-id=\"b5acb18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 style=\"text-align: center;\">Vabljeni!<\/h4><h4 style=\"text-align: center;\">LUI team<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Verjetno ste \u017ee sli\u0161ali za kratico SEO? Search Engine Optimization oziroma optimizacija spletnih strani je klju\u010dna za vidnost va\u0161e spletne strani in \u010dim vi\u0161je pozicioniranje v spletnih brskalnikih. Na delavnici se boste seznanili s tremi najpomembnej\u0161imi sklopi optimizacije: vsebinsko optimizacijo, tehni\u010dno optimizacijo in gradnjo povezav.<\/p>","protected":false},"author":4,"featured_media":8094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-8093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimiziraj svojo spletno stran - SEO - LUI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimiziraj svojo spletno stran - SEO - LUI\" \/>\n<meta property=\"og:description\" content=\"Verjetno ste \u017ee sli\u0161ali za kratico SEO? Search Engine Optimization oziroma optimizacija spletnih strani je klju\u010dna za vidnost va\u0161e spletne strani in \u010dim vi\u0161je pozicioniranje v spletnih brskalnikih. 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