{"id":8643,"date":"2021-04-26T12:18:56","date_gmt":"2021-04-26T12:18:56","guid":{"rendered":"https:\/\/lui.si\/?p=8643"},"modified":"2024-12-10T12:31:36","modified_gmt":"2024-12-10T12:31:36","slug":"tiktok-za-tvoj-biznis","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/tiktok-za-tvoj-biznis\/","title":{"rendered":"TikTok za tvoj biznis"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8643\" class=\"elementor elementor-8643\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22cde3e2 e-flex e-con-boxed e-con e-parent\" data-id=\"22cde3e2\" data-element_type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ef75a4e elementor-widget elementor-widget-text-editor\" data-id=\"5ef75a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em>Dogodek sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj. Operacija se izvaja v okviru \u00bbOperativnega programa za izvajanje Evropske kohezijske politike v obdobju 2014 \u2013 2020\u00ab, prednostne osi: \u00bb3 Dinami\u010dno in konkuren\u010dno podjetni\u0161tvo za zeleno gospodarsko rast\u00ab.<\/em><\/p><p style=\"text-align: center;\"><em><a href=\"http:\/\/www.eu-skladi.si\/\" target=\"_blank\" rel=\"noopener\">www.eu-skladi.si<\/a><\/em><\/p><hr \/><p>TikTok, ki je trenutno najhitreje rasto\u010de dru\u017ebeno omre\u017eje, je v zadnjem letu povzro\u010dilo\u00a0<strong>uporabni\u0161ki vihar<\/strong>\u00a0\u0161irom sveta. \u0160tevilo mese\u010dnih uporabnikov danes presega Twitter, Snapchat, LinkedIn in druge.<\/p><p>Mo\u017enosti tr\u017eenja na TikToku so v\u00a0<strong>ogromnem porastu<\/strong>, saj povezuje blagovne znamke z njihovimi bodo\u010dimi uporabniki in ciljno skupino, na katero imajo mladi uporabniki vpliv \u2013 njihovimi star\u0161i.<br \/><br \/>Na delavnici boste spoznali\u00a0<strong>temelje delovanja TikToka za poslovno uporabo<\/strong>.<\/p><p><strong>Vsebina<\/strong><strong>:<\/strong><\/p><ul><li data-mce-word-list=\"1\">Kaj je TikTok in kako se razlikuje od drugih dru\u017ebenih omre\u017eij?<\/li><li data-mce-word-list=\"1\">Kako deluje TikTok\u00a0<strong>algoritem<\/strong>?<\/li><li data-mce-word-list=\"1\">Zakaj sta tako pomembna\u00a0<strong>zvok<\/strong>\u00a0in\u00a0<strong>glasba<\/strong>?<\/li><li data-mce-word-list=\"1\">Video marketing nove generacije \u2013 dinami\u010den, kratek, zabaven, podprt s popularno glasbo in v pokon\u010dnem formatu;<\/li><li data-mce-word-list=\"1\">Kako graditi znamko in jo pribli\u017eati novim generacijam?<\/li><li data-mce-word-list=\"1\">Kje se skrivajo\u00a0<strong>prilo\u017enosti<\/strong>\u00a0za vas in va\u0161e podjetje?<\/li><li data-mce-word-list=\"1\">Kako se TikTok iz platforme za zabavo spreminja v platformo za navdih in nakupe (prihajajo shopping ads)?<\/li><li data-mce-word-list=\"1\">Kako\u00a0<strong>podjetja<\/strong>\u00a0(od majhnih do velikih) uspe\u0161no uporabljajo TikTok?<\/li><li data-mce-word-list=\"1\">Ali TikTok pomeni (po\u010dasen) konec Instagrama?<\/li><li data-mce-word-list=\"1\">Kako postati in ostati\u00a0<strong>viden<\/strong>\u00a0s pomo\u010djo skrbno izbranih hashtagov?<\/li><li>Primeri dobrih praks<\/li><\/ul><hr \/><p>Delavnico bo vodil\u00a0<a href=\"https:\/\/si.linkedin.com\/in\/zoranbosancic\" target=\"_blank\" rel=\"noopener\">Zoran Bosan\u010di\u0107<\/a>, lastnik in soustanovitelj digitalne marketin\u0161ke agencije\u00a0<a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwjmtM3w85HwAhVJA4sKHa2BAtUYABAAGgJlZg&amp;ae=2&amp;ohost=www.google.com&amp;cid=CAESQeD294O-jRXTQZmPfzc3w7aizk5zv3E6Akcpnmi8Pd-7QP2huqeTugNnLABvDfjYgrGmxWlJMP_65Jnj1YBwS6LA&amp;sig=AOD64_0unsQz1iYoSRfwo6BszL1Z33WJrQ&amp;q&amp;adurl&amp;ved=2ahUKEwj7wMXw85HwAhXHzKQKHaVdByQQ0Qx6BAgEEAE\" target=\"_blank\" rel=\"noopener\">POINT OUT<\/a>, pri kateri dela z znamkami kot so A1, Aquafresh, BMW, Cedevita, Cisco, Gorenjka, mBills, MINI, Peugeot, idr. Ve\u010d kot 6 let je predaval tudi na Ekonomski fakulteti v Ljubljani, kjer je bil vodja seminarjev za predmete Integriran proces vstopa na trg, Integrirano tr\u017eenje, Strate\u0161ko tr\u017eenje, Strate\u0161ki tr\u017eenjski management in Services Marketing, sedaj pa najve\u010d pozornosti posve\u010da dru\u017ebenim omre\u017ejem ter vsebinskemu in strate\u0161kemu marketingu.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lui.si\/images\/novice\/2020\/Delavnice\/Predavatelji\/Zoran_Bosan%C4%8Di%C4%87_foto.png\" alt=\"Maja Novak Kristjan Zemlji\u010d\" width=\"301\" height=\"300\" \/><\/p><p>\u00a0<\/p><p style=\"text-align: center;\"><strong>Delavnica je namenjena<\/strong>: potencialnim podjetnikom, startupovcem, vsem, ki jih zanima podjetni\u0161ka pot<\/p><p style=\"text-align: center;\">\u00a0<strong>KDAJ<\/strong>:\u00a0<strong>\u00a0\u010detrtek, 6. maj, od 13. do 16. ure<\/strong><\/p><p style=\"text-align: center;\"><strong>KJE<\/strong>: online<\/p><p style=\"text-align: center;\"><strong>VSA MESTA NA DELAVNICI SO \u017dAL ZASEDENA!<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>TikTok, ki je trenutno najhitreje rasto\u010de dru\u017ebeno omre\u017eje, je v zadnjem letu povzro\u010dilo uporabni\u0161ki vihar \u0161irom sveta. \u0160tevilo mese\u010dnih uporabnikov danes presega Twitter, Snapchat, LinkedIn in druge.<\/p>","protected":false},"author":4,"featured_media":8644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-8643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - 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