{"id":8688,"date":"2021-05-10T12:46:04","date_gmt":"2021-05-10T12:46:04","guid":{"rendered":"https:\/\/lui.si\/?p=8688"},"modified":"2024-12-10T12:50:42","modified_gmt":"2024-12-10T12:50:42","slug":"uspesen-prihod-na-trg-1","status":"publish","type":"post","link":"https:\/\/lui.si\/en\/dogodki\/uspesen-prihod-na-trg-1\/","title":{"rendered":"Uspe\u0161en prihod na trg (1)"},"content":{"rendered":"
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Dogodek sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj. Operacija se izvaja v okviru \u00bbOperativnega programa za izvajanje Evropske kohezijske politike v obdobju 2014 \u2013 2020\u00ab, prednostne osi: \u00bb3 Dinami\u010dno in konkuren\u010dno podjetni\u0161tvo za zeleno gospodarsko rast\u00ab.<\/em><\/p>

www.eu-skladi.si<\/a><\/em><\/p>

Sklop obeh delavnic Uspe\u0161en prihod na trg 1 in 2 bo sestavljen iz treh kraj\u0161ih vsebinskih sklopov:<\/p>

#1 Marketin\u0161ka in prodajna orodja<\/strong><\/p>

Najprej bomo pogledali, katera marketin\u0161ka in prodajna orodja imamo na voljo in posku\u0161ali razumeti, kak\u0161en je ustrezen vrstni red. Razumeli bomo, zakaj so dobra orodja klju\u010dna za uspe\u0161en prihod na trg. Poleg kreiranja pozicijske izjave se bomo lotili tudi produkcije povzetka na\u0161ega produkta na dveh straneh.<\/p>

#2 Povzetek produkta na 2 straneh<\/strong><\/p>

Pregledali bomo nove dobre prakse povzetkov na dveh straneh in kje jih najdemo. V skupinah bomo delali na skupinskem pregledu tako pozicijskih izjav kot pripravljenih prvih osnutkov povzetkov produkta na 2 straneh.\u00a0\u00a0\u00a0\u00a0<\/p>

#3 Organizacija za u\u010dinkovito produkcijo<\/strong><\/p>

V tretjem delu bomo pregledali dobre prakse organizacije produkcije marketin\u0161kih in prodajnih materialov, kako u\u010dinkovito delamo z zunanjimi izvajalci in kako skrbimo, da ima na\u0161a znamka enak nagovor. Udele\u017eenci bodo predstavili svoje informacije o produktu na dveh straneh in se posvetovali z ostalimi udele\u017eenci na delavnici.<\/p>

Na prvi delavnici bomo obdelali marketin\u0161ka in prodajna orodja ter za\u010deli s pripravo pozicijske izjave.<\/p>

Predavateljica\u00a0Jasna Klemenc Puntar<\/b><\/a>\u00a0se ve\u010d kot 20 let ukvarja s prihodom na trg in svoje izku\u0161nje iz visokotehnolo\u0161kih podjetij in startupov rada deli tako na blogu\u00a0Omneechannel<\/b>\u00a0<\/a>kot tudi z mentoriranjem. Jasna je na globalni ali lokalni trg lansirala ve\u010d kot\u00a020 povsem novih produktov<\/strong>\u00a0v ve\u010d kot\u00a07 razli\u010dnih industrijah tako v B2B kot v B2C<\/strong>. Odli\u010dno poznavanje tako produktnega vodenja kot celotnega marketinga in delo tako v korporacijah kot startupih, ji je omogo\u010dilo, da je izoblikovala ponovljiv pristop, kako se hitro in z najmanj truda lahko infiltriramo na katerikoli trg lokalno ali globalno.<\/p>

\"nina,<\/p>

\u00a0<\/div>

\u00a0Delavnica je namenjena<\/strong>:\u00a0LUI predinkubirancem in inkubirancem ter vsem, ki jih zanimajo podjetni\u0161ke vsebine.<\/p>

\u00a0KDAJ<\/strong>:\u00a0\u010detrtek, 20. maja, od 14. do 17. ure<\/strong><\/p>

KJE<\/strong>:\u00a0Zoom<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00a0<\/p>

Delavnica je brezpla\u010dna! Pohitite s prijavo, \u0161tevilo mest je omejeno!<\/strong><\/p>

Vabljeni!<\/h4>

LUI team<\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Sklop obeh delavnic Uspe\u0161en prihod na trg 1 in 2 bo sestavljen iz treh kraj\u0161ih vsebinskih sklopov. Na prvi delavnici bomo obdelali marketin\u0161ka in prodajna orodja ter za\u010deli s pripravo pozicijske izjave.<\/p>","protected":false},"author":4,"featured_media":8689,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-8688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dogodki"],"yoast_head":"\nUspe\u0161en prihod na trg (1) - LUI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lui.si\/en\/dogodki\/uspesen-prihod-na-trg-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uspe\u0161en prihod na trg (1) - LUI\" \/>\n<meta property=\"og:description\" content=\"Sklop obeh delavnic Uspe\u0161en prihod na trg 1 in 2 bo sestavljen iz treh kraj\u0161ih vsebinskih sklopov. 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